Social Marketing

A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results.

Set profiles to private.

There is some good news and bad news about workplace social media.

At this past Memorial Day activities I was reminded of how vast the interpersonal connection differences are between Anglos and Latinos.

It is more than a “high-touch” and “light-touch” difference; it is a deep-rooted cultural value with a much stronger meaning than needing physical contact to express affection. And importantly, it is a cultural value that does not disappear or diminish with increased acculturation.

This paper offers ways of using social media platforms such as blogs to cost-effectively understand the consumer and track brand buzz. A brand’s survival depends on the management team’s knowledge of the consumers’ needs and of the market as a whole.

To define the key elements of social advertising and showcase best practices for consumer control and privacy, the Interactive Advertising Bureau (IAB) announced the release of “Social Advertising Best Practices,” the next step in the IAB’s ongoing efforts to build the advertising infrastructure of social media.

To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

Social Media Marketing Industry Report set out to uncover the “who, what, where, when and why” of social media marketing with this report.

Two-thirds of the Global Internet audience visits member communities and adoption of social networking shows no signs of slowing. In this new report, Nielsen examines the global footprint of the category and the implications on both consumers and the media economy.