comScore, Inc. released results from a study of the state of the Internet in Brazil, which includes a focus on social networking, one of the country’s most popular Internet categories. comScore’s data show that 85 percent of Brazilians age 15 and older who accessed the Internet from home or work computers in September 2008 visited a social networking site, up from 76 percent in September 2007. Compared to other countries with Internet populations of at least 10 million monthly unique visitors, Brazil had the second highest percent reach in the social networking category, slightly behind Canada with 87 percent.
Social Marketing
Changing patterns of Influence through Social Media.
Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight the full research report released this week by the Society for New Communications Research.
Cubicles & Cafeterias Replace Porches & Living Rooms as the New American Social System.
Over half of all American workers, 68%, report socializing with co-workers while taking a break from work, and an additional 42% also confess to communicating with friends and family during the workday via telephone, email and texting.
Americans expect companies to have a presence in Social Media.
Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.
