Across 17 markets of the world, well over half the population (58%) do not know what social networking is, according to a study released by Synovate.
Social Marketing
Social Media has emerged as important marketing platform for Back-to-School Shopping Season.
JupiterResearch has found that an increasing number of retailers are using social media to target teens and young adults during the 2008 back-to-school shopping season. As a result, social media has emerged as an important marketing platform as many retailers use the popularity of social networking sites like Facebook to carry-out their marketing campaigns.
Hispanic Online Community Behavior.
Communispace announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.
