A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, research conducted by The Nielsen Company reveals.
Social Marketing
User-Generated content & Social Media advertising overview.
The Interactive Advertising Bureau (IAB) announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers.
Social Media’s impact on Journalism.
Some time ago, a Michael Arrington post caught my attention. It asked, “If ‘Real Journalism’ Fails As A Business, Should Government Step In?” The question of what becomes of journalism in a new media world is something that has me worried (see: “All The News That’s Fit To Monetize.”)If, as is currently the case, sensationalism and scooping trump quality and social impact for driving traffic and monetization in new media, what becomes of journalism as we know it?
