Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004.
Social Marketing
The promise of Social Network advertising.
How much can social networks net?
Social networking is an Internet success story.
This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011.
Profile of the US And International Social Networker.
Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?
Disconnect in Social Media Marketing Programs.
Coremetrics announced the results of its Second Annual ‘Face of the New Marketer’ survey. This poll of marketing professionals, drawn from the country’s top eCommerce and online media/content companies, found that social media marketing is quickly gaining popularity as a way to gain competitive edge. However, the survey also revealed that time and budget allocations are not yet reflective of this trend.
Social Media Advertising: The ‘Publisher Is The Consumer’.
Pull advertising is a necessity of distributed media advertising. As media have continued to fragment, I have seen arguments for Webs site publishers to play an active role in pulling the advertising content most appropriate for their site/audience. I have also seen arguments that the users viewing the advertisement are the most appropriate source of advertisement pull (after all, they are the end consumers). But, when the those publishing the content are also the target consumers for a given brand, such as is the case in social media, then the necessity of pull is enhanced exponentially.
Social & Community Network sites have little impact influencing Online Retail Sales.
JupiterResearch has found that despite the growth of social networks and online communities, they have little effect on influencing online retail sales. Outlined in a new report, “US Retail Consumer Survey, 2007,” social and community sites are only driving about 12 percent of online shoppers to buy more than planned.
The Rising Roar of Word-of-Mouth.
‘I tried it and… ‘
More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select physicians, choose travel destinations and pick politicians to vote for.
elHood.com assigns sales responsibilities to Billboard.
Hoodiny Entertainment Group, the parent Company of elHood.com, announced that Billboard will be handling advertising sales for the website.
