Sports

ESPN has announced that SportsCenter coordinating producer Hugo Balta will take on a new role as Senior Director, Multicultural Content for the ESPN Digital & Print Media group

The Cleveland Cavaliers have reached an agreement with Murray Hill Broadcasting’s 87.7 FM La Mega to broadcast all 2014-15 regular season and post-season games in Spanish. It is the first time in club history that Cavs games will be broadcast in a second language on Cleveland’s first Spanish radio station.

NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow. The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.

Major League Soccer Commissioner Don Garber announced a new strategy for the Los Angeles market.  Effective immediately, Chivas USA will cease operations.  On Thursday, Oct. 30, the League will announce a new MLS Los Angeles club and ownership group.  The new club will begin play in 2017.

The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead.  Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.

National Football League (NFL) fans have added mobile devices to their game day routines.

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

Heineken announced a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Hemisphere Media Group, Inc. has secured exclusive rights to air the Dominican Professional Baseball League 2014-2015 season.

Ladies Week will be hosted by four of the network’s top female sports anchors: Adriana Monsalve, Carolina Guillen, Kary Correa and Carolina Padron. The shows will also feature the participation of ESPN’s Karin Ontiveros, Claudia Trejos and Nelly Simón.

Through education, public awareness and grants to organizations nationwide, Sports 4 Life seeks to effect sustainable improvement to the overall health and development of girls in these communities.

Univision Communications Inc announced the launch of Premios Univision Deportes (Univision Sports Awards), a sports award show for U.S. Hispanics honoring top athletes and teams from the leagues and sports that Hispanics care about most. 

With the new agreement, ESPN Deportes will continue to provide the most extensive coverage of NBA in Spanish-language, across all platforms.

The sports roundtable at B&C/Multichannel’s Hispanic TV Summit didn’t see the abundance of sports as competition for soccer and the eyes of U.S. Hispanic viewers.

A panel of top Hispanic network executives said passion for the game and announcer enthusiasm help drive viewers to watch La Liga MX matches.

With a growing base of younger enthusiasts in the U.S., soccer is poised to make a big splash on television in the coming years.

From a purely observational context, it strikes me that we’re at an interesting cross-roads in generational marketing. So much of what our sports fan and participant research focused on during the first decade of this century was meeting the needs of a maturing Boomer generation that did not always follow the leads of prior generations reaching a similar life stage. Fast-forward to the present day and it seems that everyone is trying to unlock the secret sauce that resonates with Millennials. And on the surface level this makes sense.

Erik Morales, Mexican boxing legend and eight-time champion, joins FOX Deportes as a boxing analyst it was announced by Carlos Sanchez, Executive Vice President and General Manager, FOX Deportes.    

Deportes Telemundo ushers the start of the new football season with its special “NFL Kickoff 2014 Presented By Xbox” from Seattle, Washington this Saturday, September 6 at 4:30 PM/3:30 C, featuring the stellar team of Karim Mendiburu, Ana Jurka, Leti Coo and Edgar Lopez.

Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company’s 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.