Sports

Hemisphere Media Group, Inc. secured exclusive rights to air the international friendly between the national soccer teams of El Salvador and the Dominican Republic.

Cardenas Marketing Network leverages multicultural authenticity to connect with U.S. Latino audiences via experiential marketing, live events marketing and digital marketing platforms including organizing premier Latin music concerts and soccer matches.

ESPN has reached a multimedia rights sublicense agreement with FOX Sports Media Group to carry a select package of UEFA Champions League matches across ESPN media platforms starting this fall with the 2014-15 season, through the 2017-18 season.

In the United States, it is not beyond the realm of possibility that futbol will be the new football in a couple dozen years. Maybe just a dozen. Or fewer. Maybe next week. After all, we are talking about a sport that leads the popularity list among Hispanic and immigrant populations of all stripes; and it is also becoming the sport of the next generation, thanks to organized youth soccer, and because it is cheaper to play, and less hazardous, generally.

mun2 kicks off the highly anticipated 2014/2015 season of the Barclays Premier League with three exciting matches

I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek to become a part of. As one who runs a sports marketing research firm, my colleagues and I often play a key role in helping our property clients to better position that community as one that fits the marketing objectives for prospective partners.

ESPN Deportes created new monthly show Reportajes Especiales, premiering Thursday, August 7 at 7:30 p.m.

Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.

The inaugural season of The Ultimate Fighter Latin America debuts exclusively in Spanish in the United States on FOX Deportes on Monday, August 25 (10:00PM ET).

ESPN Deportes will present exclusive Spanish-language, multiplatform coverage of the second edition of the Guinness International Champions Cup starting July 24 through August 4.

The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America’s favorite sports star.

With the World Cup only coming around every four years, the hype around these matches is huge. And with the growing number of soccer fans in the U.S., 2014’s tournament left many speculating that the game could be the next American pastime.

While this year’s World Cup host country may still be licking its wounds following a brutal loss in the semifinals to Germany, which ultimately beat out Argentina for this year’s title, there’s still much for Brazil to celebrate. In fact, many of this year’s World Cup “losers” may turn out to be winners after all.

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same effect on language; it makes the meaning of words relative. There is no better example of this than an event that captures the attention of all Hispanics from different places: the World Cup.

This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.

If you’ve had sporadic communication with some of your South Florida-based peers and clients since June 12, you’re likely not alone.  By Adam R Jacobson

The 2014 FIFA World Cup is, to date, the most-streamed event ever. Obviously, the fact that technology today is a lot more “stream-friendly” than during World Cup 2010 helps a lot, with a far larger global audience living online with access to higher speeds and better devices. But we should also recognize that this high online streaming rate is not just a matter of better technology, but reflects a need that is being met.

The so called “American Exceptionalism” is still alive and well. The United States continues to live to the beat of its own and unique drumbeat. The belief in the “American Dream” and its meritocracy continues to be strong. Millions of people around the world still desperately want to come to “the land of opportunity,” the country that continuously advocates and supports democracy, freedom and liberty around the world.  By Carlos G Giron

As the 2014 FIFA World Cup lights up screens and social feeds across the U.S., Nielsen Social is compiling a weekly wrap-up of all the action on Twitter to make sure you have a firsthand look at the minutes and matches that are igniting the social stadium.

I am writing to you this week from the U.K. where, as those who have followed the goings-ons of the World Cup will understand, all the national team merchandise is on sale at half price. Get yer Rooney gear cheap!   Anyway, in this third World Cup post I wanted to look at World Cup sponsor recognition research. After 10 years at Coca-Cola and over 3 years at Anheuser Busch-InBev,  I know what it’s like to be an official sponsor. I have negotiated directly with FIFA and so am somewhat familiar with the ins and outs.