Sports

Estrella Media is bringing boxing back to its EstrellaTV network’s Friday night lineup with the monthly “Boxeo EstrellaTV” launching Friday night at 10 p.m. ET/9 p.m. CT.

Univision’s TUDN announced that it has secured the exclusive Spanish-language rights to the Copa América Argentina – Colombia 2021.

Univision’s TUDN will carry live all 15 matches of the 2020 Concacaf Men’s Olympic Qualifying from Guadalajara, Mexico. The qualifiers kick off on March 18 with the clash between the U.S. and Costa Rica at 5:30 p.m. ET on TUDN.

Telemundo will present a Sunday of Super Classics headlined by Liga MX’s Súper Clásico: C.D. Guadalajara vs. Águilas del América, and a Sunday night elimination on Exatlón Estados Unidos, on March 14 beginning at 7pmET/6C.

Boxeo Telemundo returns with a revamped format that will feature live match coverage coupled with fight analysis and discussions around the latest boxing and MMA news stories.

Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.

While custom broadcasts of sports and other live events across multiple networks intrigue marketers, questions remain about their value

Univision’s TUDN, the multimedia sports brand of Univision Communications Incy announced its regular season coverage of Liga MX’s Guardianes 2021, featuring more than 100 live matches available across its linear and digital platforms from Mexico’s top-tier fútbol competition.

Telemundo Deportes announced the expansion of its bi-weekly video podcast TyM+ to a daily digital show as of January 4th, 2021. Leveraging the 15-year legacy of its sports entertainment show, Titulares y Más, the network has reimagined the popular show’s weekday edition as a digital-only property designed to cater to an increasingly younger, bilingual and multiplatform audience.

With profits from linear TV shrinking, sports programmers, distributors and leagues should explore new business models.

Telemundo Deportes has reached a broadcast agreement with Xtreme Fighting Championships to present Spanish-Language coverage of the Xtreme Fighting Championships (“XFC”) live in the United States. Expanding the organization’s existing partnership with NBC Sports, live coverage of XFC events will be broadcast on Telemundo’s sister network, Universo, beginning with XFC 43 on Nov. 11 (9 pm ET-11 pm ET)

Andres Cantor, Telemundo Deportes’ iconic sports commentator has been named the recipient of the National Soccer Hall of Fame 2020 Colin Jose Media Award. The famed commentator received one of US Soccer’s most esteemed awards during a special Telemundo Deportes broadcast on Sunday, October 25th preceding the network’s Chivas versus Cruz Azul match coverage.  As the 13th recipient of the Colin Jose award, Cantor is the first Spanish-Language broadcast personality to be honored with the award, and only the third broadcast media personality regardless of language to be honored with the award since JP Dellacamera in 2018 and Seamus Malin in 2005.

Univision’s TUDN announced a multi-year agreement to bring soccer fanáticos the action and drama from the Liga de Expansion MX.

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.

“Boxeo Telemundo” makes its return to Telemundo this Friday, August 14 featuring the former World Boxing Organization (WBO) Latin Champion and Tijuana, Mexico native, Ricardo “Hindu” Espinoza against Colombian and recently undefeated fighter, Brandon “El Metrallo” Valdes for the vacant WBO Youth Super Bantamweight World Title.

The U.S. sporting goods industry — which includes toys, sporting goods, and sporting goods and outdoors retailers — is greatly underspending toward Spanish speakers, according to Kantar 2019 figures. Network English-language ad spending was $173 million dollars, while Spanish-language spending was only $4 million dollars.  The numbers don’t improve much when looking at spot TV spending, with just $1 million toward Spanish spot TV by advertisers.

Telemundo Deportes announced it is adding the exclusive U.S. media rights to Liga MX’s Club Deportivo Chivas de Guadalajara to NBCUniversal Telemundo Enterprises’ world-class sports content portfolio starting with the 2020 Apertura tournament set to kickoff later this month.

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup™, looks ahead to the 2023 tournament as Australia and New Zealand win bid to host the event.

The Los Angeles Chargers and Estrella Media today announced a multi-year broadcast partnership that will make EstrellaTV 62 Los Angeles (KRCA) and Que Buena 105.5/94.3 FM (KBUE) the Official Spanish Language Preseason Television and Radio Home of the Los Angeles Chargers as well as a year-round media partner.