Sports

The New York Yankees will publish the first-ever issue of Yankees Magazine En Español through Playmakers Media, the exclusive print ad sales agency for all official New York Yankees publications.

For two months every year, sports fans have to make a decision – watch football or baseball on Sundays? Based on the numbers of Americans who say it’s their favorite sport, one would have to assume that football wins hands down. Over one-third of adults who follow at least one sport (36%) say professional football is their favorite sport while just 13% say baseball is their favorite. The gap between the two sports has widened in the past year – last year 31% said pro football was their favorite while 17% said baseball was their favorite sport.

National TV sports generated $10.9 billion in advertising expenditure last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen also saw that cable has an increasing share of those ad dollars—growing 37.3 percent year over year compared to 5.9 percent for sports ad spending in general. DOWNLOAD Report Here.

Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. AVAILABLE on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

There are several things that must be carefully considered when marketing professional sports to Hispanics. Chief amongst these are acculturation, excellence, timing, and traditional Hispanic traits. By By Liz Vidal – Hispanic Marketing Communication / Florida State University. DOWNLOAD Report Here.

This week, the NBA will debut the new éne•bé•a’s “Emoción” campaign, which will continue to build on the excitement and passion that Hispanics bring to the game.

After very successful airings of the FIFA 2010 World Cup South Africa broadcast, Spanish Broadcasting System’s (SBS) New York’s WPAT-FM 93.1 AMOR returns to Futbol de Primera Radio’s (FDP) line up to give its Tri-State listeners the very best soccer programming for the next three (3) years. In addition, SBS’s San Francisco’s KRZZ-FM 93.3 La Raza will also join the affiliate partnership team and become the exclusive Bay Area home of FDP Radio and its properties through 2014.

Sports provide a powerful way for brands to connect with Hispanics, particularly the male population. By Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group