Sports

In a recent interview with USA Today, boxing promoter Bob Arum predicted limited success for the Ultimate Fighting Championship (UFC), the promotion company that hosts most mixed martial arts (MMA) events, due to what he sees as its inability to draw in viewers from growing demographics, including Latinos and African Americans. In some ways, his comment could make sense.

Telemundo Communications Group Inc. announced it was extending Andres Cantor’s multiyear contract as it celebrates the renowned sports icon 10th anniversary with the network. The announcement was made by Jorge Hidalgo, Senior Executive Vice President of Deportes Telemundo.

Record numbers of African American, Hispanic and female viewers helped propel Super Bowl XLV to become the most-watched television program of all time. About 10 million Hispanic viewers watched the game, up from 8.3 million viewers last year.