From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S. DOWNLOAD REPORT HERE.
Sports
Multicultural Snowboarding.
Denver based Huemanitas, in partnership with Geoscape®, Equipo Roca and Mentalounge Media, has released the first Multicultural’s Action Sports (M.A.S.) Report for the 2010-11 winter season. The M.A.S. Report examines the participation, attitudes, and purchasing behaviors of urban Hispanic and multicultural youth in relation to the snowboard category. Available for download, This “Hispanic Snow Summary” focuses on Bicultural Hispanic engagement as a precursor to broader multicultural market engagement. DOWNLOAD REPORT HERE.
Gilberto Santa Rosa and Johnny Ventura infuse ESPN Deportes’ Winter Baseball Coverage.
ESPN Deportes teamed up with music giants Gilberto Santa Rosa and Johnny Ventura to kick off the network’s 2010 Winter Baseball coverage. Inspired by the 1990s popular tropical song, “Botaron la Pelota,” by Gilberto Santa Rosa, the two colossal stars come together to remake exclusive music videos as part of ESPN Deportes’ marketing campaign to promote the coverage of winter baseball that kicks off with the coverage of the Dominican Baseball League Nov. 5.
