Sports

La Raza will represent inside the octagon at the UFC 121! America and the world will soon witness what happens when you bring together the fastest growing sport (MMA) with the faster growing population in the U.S (Latinos)… you get, Mexican-American MMA challenger Cain Velasquez! Velasquez will battle current champion Brock Lesnar as he tries to become what UFC is touting as the sports’ first known heavyweight champion of Mexican ethnicity. By Liliana Gil, Managing Partner and Cultural Intelligence Officer AG-XL Alliance

Available at HispanicCMO.com

Fútbol De Primera Radio Network (FDP) released the results of its FIFA 2010 World Cup radio broadcasts as per a custom study by Arbitron Inc. The Arbitron Custom Study of Fútbol De Primera 2010 FIFA World Cup South Africa : PPM Radio Listening for Spanish Language World Cup Soccer in the United States covered pre, half and post game shows as well as in Game, Play-by-Play estimates from Group Matches, Round of 16, Quarter Finals, Semi Finals, 3rd Place Match and the 2010 FIFA World Cup South Africa Final from June 11, to July 11, 2010.

The FIFA World Cup ended more than two months ago, but insights about the impact of that global soccer tournament on consumer behavior continue to flow in. At a special panel this morning devoted to the World Cup, Nielsen reported that within the 31 countries where it measures television viewing, more than half of all potential viewers, or about 500 million people, watched at least part of the games.

Julian Posada was announced as the president of the Chicago Fire on September 16, 2010. Posada oversees the Fire’s day-to-day operations as its top business executive and leads the strategic planning and overall management of the club and stadium operations.

Burst Media released the results of a survey on the behaviors, preferences and attributes of sports fans. After polling more than 2,700 U.S. online adults aged 18 years or older who self-identified themselves as sports fans, the survey found that nearly one-third (31.5%) of respondents cite the Internet or national television programming (30.4%) as the best resource for sports-related news and information, routing other forms of mass media.