It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.
Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market.
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A Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson.
It will be available tomorrow September 1, 2010 on HispanicAd.com. LOOK FOR IT.
A significant number of islanders watched the FIFA World Cup this year, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. The survey, which consisted of 1,527 face-to-face interviews with a margin of error of +/-2.51, asked respondents to what extent, if at all, they had followed this year’s FIFA World Cup.
Telemundo Sports, NBC Sports and the NFL celebrate Hispanic Heritage Month during the New York Jets vs. Miami Dolphins game, which will take place at the Sun Life Stadium in Miami, FL.
Live from the Texas Rangers Ballpark in Arlington, TX I was inspired by the thousands of fans that gathered to watch an incredible game between the Rangers and Boston Red Soxs. The diversity and passion was obvious. I also caught many fans of all “colors and ages” wearing proudly their “GUERRERO” jersey! Baseball certainly has sabor Latino and fans love it. By Liliana Gil, Cultural Intelligence Office & Partner AG|XL
Available on HispanicCMO.com
The Puerto Rico Islanders screamed to a stunning 4-1 victory over the Los Angeles Galaxy in the preliminary round of the CONCACAF Champions’ League last Tuesday night.
Can a soccer team from Puerto Rico begin to make its mark?
