Sports

Daisy Ramirez Chief Operating officer of BeBevCo and CEO and founder of Potencia Energy Drink will throw her hat in the ring as a new team owner in the NASCAR Camping World Truck Series.

This compilation of media and consumer insights details television ratings, advertising intelligence, as well as online and mobile information to provide an almanac of US sports fan consumption sports in 2009. DOWNLOAD HERE.

Fox Sports en Español and Top Rank announced the launch of a new boxing series – “Top Rank Live.” The heavy-hitting two-hour broadcast will air live on Fox Sports en Español on Saturdays, three times per month, beginning at 10 p.m. EST. Adding to the excitement and authenticity of this new series, at least one show per month will originate directly from Mexico.

ESPN and Tecate, cerveza con carácter, announced the renewal of their boxing sponsorship agreement that aligns the company with ESPN’s Spanish and English-language boxing content on TV, online and on radio; highlighted by the title sponsorship of the Tecate Friday Night Fights Studio within weekly Friday Night Fights telecasts on ESPN2 and ESPN Deportes.

You gotta love this. A few years ago Supreme Court Justice Sonia Sotomayor got Major League Baseball to say Uncle. Now, another wise Latina, Congressman Linda Sanchez of California did the same to the NFL. Story below is from the December 27, 2009 edition of The New York Times. Go Linda!

Published by Manny Gonzalez. To read El Blog CLICK above.

Futbol de Primera will be on site at the Cape Town Convention Center on December 4, 2009 where it will broadcast exclusively the World Cup Draw ceremony. Listeners will be able to hear the analysis with Andres Cantor, Bora Milutinovic, the five-time World Cup coach, and FDP’s Mexico’s bureau chief Jaime Gallardo who will broadcast for more than 100 of FDP’s radio station affiliates. On this day, the groups will be decided for the 32 teams that participate in the 2010 FIFA World Cup South Africa that will kickoff June 11, 2010.