As part of ESPN’s multilanguage coverage for the 2010 FIFA World Cup South Africa in the U.S., ESPN Deportes will provide Portuguese-language telecasts of more than 40 live matches of the World Cup. The telecasts will complement the network’s comprehensive Spanish-language news and information coverage of the quadrennial sports event (June 11 – July 11, 2010). ESPN, Inc. owns the rights for all FIFA events in all languages, except Spanish in the U.S. through 2014.
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V-me goes on location with SUDAFRICA 2010.
Tapping into the worldwide interest surrounding Mundial 2010, the first World Cup ever contested in Africa, V-me announces SUDAFRICA 2010 – a multi-platform programming produced from major cities and other exotic locations throughout South Africa.
ESPN Deportes unveils marketing campaign for 2009 Dominican League Baseball.
Just as the season of Major League Baseball comes to a close, ESPN Deportes launches its coverage of winter baseball from the Dominican Republic with a new marketing campaign. Tagged, “Durante el invierno el béisbol viaja al Caribe,” (During winter, baseball travels to the Caribbean), the campaign trails baseball as it travels south with ESPN Deportes as the winter baseball season returns yet again to the network. The campaign features animated spots highlighted by a winter baseball themed ‘flight to the island’ and baseball terminology, identifying that the ultimate destination for winter baseball coverage can be found only on ESPN Deportes.
Hispanic tennis participation up +32%.
The USTA and TIA have announced that tennis participation in the United States topped 30 million players for the first time in more than two decades.
Fox Sports En Espanol broadcasting Latin American Poker Event in the U.S.
Fox Sports en Espanol and PokerStars.net recently announced the first-ever Spanish-language U.S. broadcast of a Latin American poker event.
Does the NBA really know (its OWN) Latinos?
At the inaugural Tecate Premios Deportes a couple of years ago, Denver Nuggets star Carmelo Anthony stood at the podium and proudly proclaimed in Spanish that his father was Boricua. Clearly no one from the NBA was in the audience, or watched the telecast on Univision. To read El Blof CLICK above.
NBA launches ‘éne•bé•a’ campaign.
The National Basketball Association (NBA) announced the launch of éne•bé•a, a new marketing campaign that customizes the NBA experience for Hispanic fans, who make up 15 percent of the NBA’s fan base. In an effort to grow the game of basketball throughout the U.S. Hispanic market, this 360-degree campaign will include television, radio and online advertising, a Web site, special events, grassroots programs and unique consumer products.
