Yes, I was there at the beginning.
At a packed party at the Club 50 at the Viceroy in Miami hosted by ESPN Deportes and Moet Hennessy that included the Miami Dolphins, the National Football League and Miami’s high rollers, the celebration begins.
Why is this Hispanic Heritage Month celebration different and historic?
Published by Gene Bryan/HispanicAd.com
ESPN Deportes announced a multimedia agreement with Ford, AT&T, Burger King Corporation and Infinity Auto Insurance to serve as marketing partners for the second installation of ESPN Deportes’ Dream Job: El Reportero, the Spanish-language version of ESPN’s popular Dream Job.
I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: “the thrill of victory and the agony of defeat.” As I watched the new US Open champion, Argentine Juan Martin del Potro, struggle to say a few words in his native Spanish at his trophy presentation ceremony, I said to myself: something is not right here. Full disclosure: I have done some community relations work for the USTA in the past.
Lotus Entravision Reps (LER) announced the addition of ESPN Radio’s Dallas “ESPN Deportes” affiliate – KZMP 1540 AM. LER takes on national sales duties for the station effective immediately.
Fox Sports en Español is the recipient of two major industry awards for its “Strings” campaign, featuring an inspirational soccer TV spot set to the stirring sounds of violins. The groundbreaking and emotional piece garnered the network two Telly Awards, which honor outstanding cable TV programs, online content, commercials and film productions, as well as an Imagen Award, which recognizes positive portrayals of Latinos and Latino culture in entertainment.
Thursday August 27, 2009 marks a historic event in the world of Hispanic sports radio. Twenty years ago, FDP launched the first radio show dedicated to soccer.
Grupo Latino de Radio (GLR) announced the acquisition of exclusive broadcast rights for Copa Santander Libertadores and Copa Nissan Sudamericana for Spanish language radio in the United States.
This way, these soccer games will be distributed exclusively by GLR Networks to its affiliated radio stations.
Monday, August 17 marks a new beginning for legendary sportscaster Jorge Ramos. He will embark on a new journey when he makes his long-awaited debut on ESPN Deportes TV with the simulcast of his radio show Jorge Ramos y su Banda. HispanicAd.com caught up with Ramos earlier this week between rehearsals from his newly created state-of-the-art radio studios / new TV show set in Miami.
