ESPN Deportes announced the launch of the network’s first SportsCenter ad campaign, “Sports Expert”, which features world renowned soccer star Lionel Messi, as well as other Latin stars, including Mexican professional boxer Juan Manuel Márquez, professional soccer goalkeeper Oscar ‘El Conejo’ Pérez, Colombian actor Andrés Palacio and Mexican rock band Molotov. The campaign will be rolled out this week and includes TV, radio, print, out of home (OOH) and online.
Sports
Futbol de Primera Radio to broadcast Historic World Cup qualifying match between Mexico & USA.
Futbol de Primera radio will be on site at Azteca Stadium next Wednesday August 12, 2009 to broadcast exclusively the historic World Cup Qualifying match between Mexico and the US. FDP’s coverage will begin at 3:30PM ET/12:30PM PT and the game will reach 96 radio stations (of which 36 are FM’s).
World Football Challenge most viewed Soccer on Spanish-language Cable in 2009.
The 2009 World Football Challenge – which concluded on Sunday, July 26 with Chelsea FC defeating Club America 2-0 – was a slam dunk for ESPN Deportes.
Fox Sports en Espanol launches Tribuna Fox Sports.
Fox Sports en Espanol announced the launch of Tribuna Fox Sports, an interactive new program debuting on July 27th that will focus on Mexican soccer and the latest developments of the Mexican National Team.
Multiculturalism asserts itself on the greens.
The great national golfing nightmare is over. And we have a Mexicana and a South Korean woman among others to thank. Published by Manny Gonzalez. To read El Blog CLICK above.
