The Pan American Games, last televised on ESPN in 1999, will be making a comeback to ESPN this summer. ESPN Deportes, the company’s Spanish-language network, today announced that it has acquired the exclusive Spanish-language multimedia rights throughout the United States and Puerto Rico to the XV Pan American Games Rio 2007. The Pan American Games, the largest international sports competition in the world after the Olympics, will celebrate the 2007 edition in Rio de Janeiro, Brazil July 13 – 29. Like other recent ESPN Deportes rights acquisitions, the agreement includes access to extensive content that will fuel ESPN Deportes’ multimedia assets including ESPN Deportes television, ESPN Deportes Radio and ESPN Deportes Wireless. ESPNdeportes.com, the leading Spanish-language sports site in the U.S., will have non-exclusive Spanish-language rights in the U.S.
Sports
Fox Sports En Español acquires exclusive Spanish-Language rights to Major League Baseball.
Fox Sports en Español announced it has extended its exclusive Spanish-language rights to Major League Baseball (MLB) through the 2013 season. As part of the expanded seven-year deal, a sublicensing agreement with Fox Broadcasting Company, Fox Sports en Español will for the first time offer live and exclusive Spanish-language coverage of approximately 26 regular season games each year.
U.S.A. vs. Mexico today on Univision.
Univision will provide live, exclusive Spanish-language coverage as the U.S.A. and Mexico national teams come together in Glendale, Arizona for one of the sports world’s most hotly contested rivalries dating back over 70 years.
Majority of U.S. Adults watch Super Bowl for the Ads.
A new survey commissioned by Hanon McKendry/The Brand Consultants and conducted by Harris Interactive Inc. shows that more than half of U.S. adults (56%) watching the Super Bowl on Sunday will be doing so as much or more for the commercials as for the game itself.
Fox Sports en Espanol renews rights to the Caribbean World Series.
Fox Sports en Espanol has once again acquired the exclusive U.S. Spanish-language television rights to the 58th Caribbean World Series of baseball. Taking place in Carolina, Puerto Rico, the four-team, six-day tournament will be televised for the ninth consecutive year on Fox Sports en Espanol, beginning Friday, February 2 at 3:00 p.m. ET/12:00 p.m.
Super Bowl spending reached $1.72 Br over the past 20 years.
The hype around Super Bowl XLI is not just around the four remaining teams fighting for a chance to compete for the 2007 championship. As advertisers and marketers begin to anticipate the TV commercials that will appear in this year’s game, TNS Media Intelligence once again searched its extensive database to report on the past 20 years of Super Bowl advertising.
