David Beckham may be newest player in Major League Soccer, but he’s already the best-known soccer star among U.S. consumers, according to the Davie Brown Index (DBI), which determines a celebrity’s ability to influence consumer behavior. The question here is. Will he begin to learn Spanish to target US Hispanic Consumers?
Sports
America vs.Guadalajara Playoff Game most watched FLM Telecast on the Univision Network.
This past Sunday’s night telecast of “Futbol Liga Mexicana: America vs Guadalajara” was the most watched Futbol Liga Mexicana (FLM) game ever on Univision among Persons 2 plus (4 million) and Men 25-54 (1.5 million).
