As part of Seccion Amarilla USA’s strategy to refresh and renovate its brand, the Spanish Yellow Pages publisher has changed its traditional slogan: “Sí funciona y funciona muy bien”, and today introduces its new slogan: “Aquí lo encuentras”.
The ADP National Yellow Pages Study revealed 85 percent of the U.S. population used a printed directory last year. Independent publishers (those not affiliated with local telephone companies) enjoyed a strong share of this consumer usage, with 40 percent of overall Yellow Pages look-ups going to independent directories.
Seccion Amarilla announced the launch of their first online promotion. This new promotion has been created as part of the company’s national campaign
which began earlier this summer in an effort to increase brand awareness and establish product loyalty within the U.S. Hispanic market.