Top News
How U.S. Public Opinion Has Changed in 20 Years of Our Surveys
Public opinion itself has also changed in major ways over the last 20 years, just as the country and world have. In this data essay, we’ll take a closer look at how Americans’ views and experiences have evolved on topics ranging from technology and politics to religion and social issues.
How to Tell a Story That Matters
If you look at any great story, there are elements they all have: a main character, a want or need, a plot, tools the character uses, and most importantly, conflict. Conflict is the engine that drives every story, and the best storytellers not only have compelling conflict but highlight the conflict. The conflict can be internal or external, but it's the most important element in every story. From Darth Vader to the Joker, every great story has that agent of conflict.
Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th
Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: El Aftershow’ hosted by the series’ Executive Producer, Enrique Sapene.
UnivisionTelevisa CEO removed.
According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience.
Show me the “Money/Dinero” – – The Hispanic Sports Fan – Young, Engaged, Invested and Female
We all know that sports is a big business, and the leadership at L’Attitude has embraced the growth that comes with sports as a business imperative- so satisfy that need this year’s conference launched its inaugural AVANCE Sports track (Association For The Advancement Of Latino Sports) with athletes, owners and marketers to share the importance of “not just welcoming the community but celebrating and uplifting them”. Every Sport was well represented by athletes or owners of MBL, NFL, NHL, NBA, ESPN with mainstage reserved for Diana Flores, NFL Flag Football Ambassador and Karl-Anthony Towns, NBA All Star Minnesota Timberwolves. By Ana Ceppi
Hyundai Empowers Hispanic Drivers to Right-Size Their Ride in New Tucson Marketing Campaign
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV. The campaign is designed to empower Latino consumers across all age and demographic segments to right-size their ride without sacrificing or settling in a sea of underwhelming safe-bet alternatives. Titled “Rightsizing,” the campaign is brought to life in both Spanish and English and highlights the Tucson’s bold design, innovative technology, connectivity and safety features, that perfectly fit Hispanic lifestyles.
Eighty percent of brands have concerns about agency use of GenAI
Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.
What Can Cannes Teach Us About the Value of Transactional Data?
We're nearly two months removed from the annual industry gathering at Cannes. While the industry news has not stopped coming, it's important to take a step back and look at what took place on the French Riviera.
Rituals unlock access to consumers’ deep emotional behaviors to support meaningful brand-building
This breakthrough research examines the role of rituals in consumers’ lives, how people participate in them and why, and explores the potential opportunities that brands can unlock: 72% of consumers surveyed incorporate brands into their rituals at least some of the time, 70% are very, or somewhat, open to adopting new rituals, and 39% feel more positively toward brands that become a part of rituals, the report finds.
Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America
Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let's start with the reality that, while it spans a four-week timeframe, it doesn't coincide within a month. More importantly, in recent years it has been a subject of considerable debate. By Louis Maldonado
