Top News
Programmatic Buying: Where Do We Go From Here?
Yet over half of ad spend is going toward digital media (64 percent in the U.S., according to Marketing Dive and 68.9 percent globally according to Insider Intelligence and Oberlo). Further, most marketers know little about how those investment decisions are being made on your behalf when it comes to programmatic.
TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers
TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language.
Celebrity Diversity Dominates 2024 Super Bowl Ad Lineup
While you could count the number of explicitly multicultural spots with one hand (Doritos Dinamita, Jesus gets Us, Google’s Guided Frame, NFL Programs, Microsoft Copilot—did I miss anything?), the most diverse element of this year’s ads is the countless number of self-deprecating celebrity cameos on display. By Javier San Miguel, Group Creative Director, Sensis
A Tick Toward Inclusion but Many Opportunities Are Missed
Unfortunately, like every other year, 2024’s Big Game ads made us ask the same question, "where's the diverse talent?" behind and on screen – and more importantly, does it feel authentic? This year felt the same and while some creatives combined culture, impact, and inclusion and sparked interest, most fell flat as just the same ol’. By Darren Martin, Jr., Founder and CEO, Bold Culture
Super Bowl 2024 Creative Effectiveness [REPORT]
Super Bowl LVIII was one for the books. From the ultimate football sweetheart moment to some truly funny ads, 2024’s Big Game brought us lots of laughs and reconnected us with some core memories – and clarity on the turn selfward.
Republica Havas expands Health & Wellness Division
Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth.
Radio Ink’s Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance
At last year's year’s Radio Ink Hispanic Radio Conference, which took place June 14-15 in Miami, a common theme was the fact that Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen “94% of all Latinos ages 18 and over listen to AM/FM radio on a monthly basis, compared to 59% of all streaming music services.” This led to calls for the establishment of a new grassroots local coalition aimed at bringing awareness of the importance of Hispanic radio among advertisers and agencies up and down Main Street and beyond. This new entity, which is represented by key stakeholders across several parts of the industry, will be called the Hispanic Radio Alliance.
Who Are You? The Art and Science of Measuring Identity [REPORT]
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Today, we’re calling out one of those that affects us as pollsters: categorizing our survey participants in ways that enhance our understanding of how people think and behave.
Telemundo announces coverage of FIFA BEACH SOCCER WORLD CUP
Telemundo, the exclusive Spanish-language home of FIFA through 2026, announced coverage plans and full match schedule for the FIFA Beach Soccer World Cup UAE 2024 Dubai™ kicking off Thursday, February 15 at 6 a.m. ET with a dedicated pregame show and matches airing LIVE on Telemundo, Universo and the Telemundo app.
José Alberto Suárez named President & GM of Telemundo O&O stations in Orlando, Tampa & Fort Myers
José Cancela, President of Telemundo Station Group, named José Alberto Suárez President & General Manager of WTMO / Telemundo 31 Orlando, WRMD / Telemundo 49 Tampa and WWDT / Telemundo Fort Myers-Naples. Suárez joins the three Florida stations after serving as President & General Manager of Telemundo-owned stations in Sacramento, Calif., Las Vegas, and Fresno, Calif.
