Top News
With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn't even call our media segment "interactive" then, maybe because most buyers didn't yet understand that the "pull" was more valuable than the "push." Search changed all of that soon enough, upending direct marketing. And then it wasn't long before everyone started talking about big data becoming the new gold rush.
Recommendations for U. S. Multicultural Marketing: A data-informed approach
As time progresses, we can see the impact that multicultural groups have on marketing and business operations. Specifically in the U.S., we can see the strides that marketers have made to ensure the U.S. maintains its status as a leader in multicultural marketing. Just as the U.S. has shifted its demographics away from being solely a nation of individuals with white skin and of European descent, this rise in multi-ethnic and multicultural communities has shaped the ways we operate and engage with people. By Derrick Raphael Pacheco - Department of Educational Leadership & Policy Studies, Florida State University
Asian American Audiences Spend Nearly Equal Time on TV and Smartphone [REPORT]
Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones.
8 in 10 Companies Plan to Layoff Recent College Graduates This Year Due To AI
Intelligent.com has published a recent survey report examining the impact of AI on young workers. The report also shares insight into the current availability of internship and entry-level job opportunities. In total, 804 hiring managers in the United States completed the survey.
30th Anniversary of Multicultural Marketing Resources
It was 30 years ago this month, a Friday, May 20, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times, where she was a Director of Marketing, gathered her briefcase and shoes from under her desk, and walked out that door in Times Square with a bounce to her step to begin a new chapter – opening her own company named Multicultural Marketing Resources, Inc. (MMR). Lisa had a crystal-clear idea, mission and business plan that her natural optimism, dedication and focus would propel into a lifelong passion and success story.
Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.
Estrella Media introduces ‘Authentically Latino inherently American’ content
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity.
Nueva Network’s Top Syndicated Shows, El Show De Alex ‘El Genio Lucas’ & Chiquibaby Show to Air Live From the White House on Cinco De Mayo
Nueva Network announced that its nationally syndicated premium radio shows, El Show de Alex "El Genio" Lucas and Chiquibaby Show, will broadcast live from the White House on Monday, May 6, 2024.
Telemundo presents “LA PARADA PUERTORRIQUEÑA” live from San Juan, PR
On Saturday, May 18, beginning at 3:30 pm ET/12:30 pm PT, Telemundo Puerto Rico / WKAQ and Junte Boricua will lead the first “Parada Puertorriqueña” in San Juan, Puerto Rico. Telemundo-owned stations serving Orlando, Tampa and Fort Myers, Fla., along with their digital properties, and Telemundo's regional streaming news (FAST) channels, will also join the extensive live coverage of the event.
Entravision unveils “Poder Latino” Concert Series
Entravision Communications Corporation announced the launch of its highly-anticipated “Poder Latino” concert series. This groundbreaking initiative represents a fusion of music, entertainment and community engagement aimed at mobilizing and informing the Latino community.
