Top News
2024 Edelman Trust Barometer – Innovation in Peril [REPORT]
The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.
How to Boost Engagement and Deepen Consumer Relationships
Good marketing is all about the consumer. If it isn't geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social listening, as well as an openness to learning about different demographics. It isn't a "one and done" approach.
How Retail Media Can Address Its Measurement Problems
Retail media has gone stratospheric. In 2023, it was the fastest-growing channel, according to data from WARC, and it has been achieving double-digit growth every year since 2014. It's forecast to push on in 2024, with projections that it will reach a total of $141.7 billion – that's 13.6 percent of all ad spend..
Entravision Announces Massive Expansion of Spanish-Language News Coverage
Entravision introduce the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate.
How Can We Return So Much Support and Love?
I am in a difficult situation. How can I respond to over 7,000 impressions, hundreds of e-mails, phone calls and countless messages? Since we announced our 25th Anniversary people from our Hispanic Market industry and friends from the Multicultural world have reached out to express gratitude and support, among them the folks from AIMM and HMC. It should be me thanking all of you for being out there and being part of the industry conversation. Gene Bryan - CEO / HispanicAd
AIMM Diversity Report: Compendium of Historical Member Case Studies [REPORT]
Throughout the years, AIMM's Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA members' DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority, and putting actions behind their words. Each edition of the diversity report between 2018 and 2022 featured case studies. Much of the information shared in those case studies is still highly relevant today. We have assembled those case studies in a compendium.
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video sources1. Additionally, connected TV (CTV)2 has given audiences access to anything the internet has to offer.
A New Framework for Selling Creative Effectiveness [PODCAST]
Trying to educate the C-suite on the complexities of modern marketing has become an occupational hazard for CMOs and marketers. The problem is that a lot of folks in the C-suite — and throughout the rest of the company, for that matter — think marketing is easy. Create a snappy jingle, add some crisp copy, make it relatable to the target audience and, voila, there's your marketing remit. But the reality couldn't be further from the truth.
Lee Vann passes……
Lee Vann - Executive Chairman & Co-Founder of San Diego based Captura Group has passed. Que en Paz descanses.
Telemundo presents exclusive coverage of all CHIVAS home marches for Liga MX’S Clausura 2024 Tournament
Telemundo, the home of Chivas de Guadalajara in the U.S., will present coverage of all Chivas home matches across Telemundo, Universo, and Peacock throughout the Liga MX Clausura 2024 tournament with a 1-hour pregame show and 30-minute postgame show for every match.
