Top News
Diversity, Equity, and Inclusion: Marketing Luminaries Weigh In
In today's business world, the topics of diversity, equity, and inclusion (DEI) are more than just buzzwords; they represent critical components for innovation, creativity, and growth. But what do some of the industry's luminaries think about these pressing issues? Marketing Futures Podcast host Mike Berberich shares some recent responses to a question he asks every guest: "What are your thoughts on diversity, equity, and inclusion?"
Three Stages to a Successful Scoping Season
In the world of marketing, there's a critical period that both big advertisers and their agencies know all too well: the scoping season. It is the ultimate team project, where advertisers and agencies come together, ready to hash out plans and budgets for their next big campaigns.
Here’s Why Multicultural Consumers Are More Concerned About Privacy Issues
Given their significant cultural and economic impact on the market, multicultural consumers are more likely to be concerned about their privacy than White consumers due, in part, to several factors, like discrimination, language barriers, and lack of awareness of consumer rights.
Steven Wolfe Pereira named Chief Client Officer of TelevisaUnivision
TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture.
About 8.2 Million People Moved Between States in 2022
The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates.
Granda Entertainment launches Latin Music Pride Project for Year-Round Celebrations
Granda Entertainment announced the launch of the Latin Music Pride Project, an initiative that intertwines the vibrant beats of Latin music with the year-round celebration of pride. This project aims to elevate the diversity and unity celebrated at pride events across the US and Latin America, happening not only in June but throughout the entire year.
Why is collaboration key to CMO success?
While many chief marketing officers (CMOs) continue to face headwinds, there’s never been a better time to be a CMO. The marketing department’s responsibilities have expanded well beyond what we might think of as traditional marketing.
Guidelines for AI Use [REPORT]
PR practitioners have a new resource to help them navigate the growing world of artificial intelligence (AI).
LOLA- The AI assistant for Immigrants
Leap Financial, a financial services technology company focused on the specific needs of immigrants and their families abroad, has launched Lola4i.com, an AI assistant that coaches recently arrived immigrants to the U.S. as well all next-gens who may struggle to get fully integrated.
Beyond belt-tightening: How marketing can drive resiliency during uncertain times
With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American consumer companies. On average, they told us that their company boards demanded an 8 percent reduction in marketing expenditures over the previous 12 months. In some cases, marketing budgets were cut by as much as 10 to 20 percent. One large public company even slashed its marketing budget by more than 20 percent.
