Top News
Empowering CMOs: Overcoming Challenges and Building Personal Brands
In an episode of the ANA Marketing Futures podcast, Katie Klumper, the founder and CEO of Black Glass Consulting, discussed the challenges faced by chief marketing officers (CMOs) and the importance of empowering them to claim their rightful place within organizations. Klumper highlighted the need for CMOs to navigate the evolving landscape of marketing leadership and develop a new skill set to drive growth and succeed as individuals.
Telemundo signs multi-year rights for exclusive Home of Chivas in the U.S.
Telemundo and Chivas announced multi-year and multi-platform media rights agreement whereby Telemundo continues to be the exclusive home of Las Chivas de Guadalajara in the U.S. in Spanish and English. The agreement will include coverage of all home matches and key friendlies in the U.S. across Telemundo, Universo and Peacock, and all Telemundo digital platforms.
Forward Thinking on why we ignore inflation—from ancient times to the present—at our peril with Stephen King [PODCAST]
In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Janet Bush talks with Stephen King. King is a senior economic advisor to HSBC, having served as the bank’s group chief economist from 1998 to 2015. His latest book, very prescient in timing, is We Need to Talk About Inflation: 14 Urgent Lessons from the Last 2,000 Years.
Need to Know: How to measure digital audiences and campaigns
In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and reaching their intended audience at the right frequency1.
The TV Ad Landscape Is Changing
Connected TV's lower-funnel capabilities are changing the nature of TV advertising for good
Over Half a Million People Self-Identified as Brazilian in 2020 Census
Brazilian was the largest SOR group reported in the 2020 Census race question (excluding Hispanic responses and Multiracial and Multiethnic responses such as "Biracial"). Brazilian was followed by Guyanese, Cabo Verdean, Belizean, and Mauritanian.
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
Artificial Intelligence: Innovation in the Digital Video Era
In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production. By Felix M. Mendez = Principal / Executive Producer - eContent Digital
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence.
New York’s El Diario Celebrates its 110th Anniversary
El Diario, the longest-running Spanish-language daily newspaper, celebrates 110 years of publication, serving New York as the voice of the community and trusted source for local and national news.
