Top News
How to Hold Creative Accountable for ROI
The logic that advertisers use to drive their creative decisions doesn't make sense.
The Video World is Growing FAST: the Longtail of CTV Expands its Reach
Comscore, Inc. released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May ‘22-May ‘23) with ad supported services capturing the bulk of new viewing.
Observing Hispanic Heritage Month
The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn't work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Hispanic community that took place across the year.
A better way to build a brand: The community flywheel
How are market leaders building and activating brands in the 2020s? To understand today, we must first look to the past.
Economy is Expanding but Momentum is Slowing
The economy is still growing, but not as fast as it was earlier this year, National Retail Federation Chief Economist Jack Kleinhenz.
More Unmarried Women Than Unmarried Men in the U.S.
The odds of finding a potential mate in the United States were in men’s favor in 2019; there were 89.8 unmarried men for every 100 unmarried women, according to a new U.S. Census Bureau analysis.
Hemisphere Media Group acquires WKAQ AM and KQ105 FM from TelevisaUnivision in Puerto Rico
Hemisphere Media Group announced that it completed its acquisition of WKAQ AM and KQ105 FM from TelevisaUnivision. Concurrently with the closing of this latest transaction, Hemisphere is launching WAPA Media. This multiplatform media company is the first-of-its-kind and will be the leading media company in Puerto Rico.
Loop Media announces Latino Content Channels for Businesses
Loop Media, Inc. , a free streaming television media company for businesses which provides access torestaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced it has added the Mexican Restaurant Channel, the Mood Boost Latin Channel and the Cinco de Mayo Channel (where every day can be a celebration) to its Latino-focused channels on the Company’s Loop TV platform.
2023 ANNUAL MOSAIC AWARDS Winners
The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives.
AI Partnerships: Looking Beyond the Creative Unions
There is a huge amount of excitement surrounding the latest marketing fixation, AI, and for good reason. It offers a wealth of opportunity, from simple fact-finding hacks through to content creation, most of which professionals are only just beginning to realize.
