Top News
ALMA named Multicultural Agency of Record for IKEA U.S
Miami based ALMA has been awarded the role of Multicultural AOR for IKEA in the United States.
Coca-Cola Reimagines Iconic “For Everyone/Para Todos” Spot for a New Generation
Coca-Cola is bringing back its beloved "For Everyone/Para Todos" campaign, a celebration of togetherness and the brand’s universality for a new generation.
The Government Told Me to Leave the Country
On the night of April 10, 2025, the Department of Homeland Security (DHS) emailed me a notice basically saying I had to self-deport within seven days because “DHS was now exercising its discretion to terminate my parole.” The sender was legitimate. It came from a “cbp.dhs.gov” email address, and the recipient addressed was my email address. This was not a forwarded email from a client either.
RACE AND ETHNICITY IN COMMUNICATION [REPORT]
The DAA report shows a six-point increase in overall racial diversity among participants, rising to 28% in 2023 from 22% in 2019—driven largely by a three-point gain in Latino representation. With nearly 20% of the U.S. population identifying as Hispanic or Latino, improved representation supports deeper market reach, especially considering that Spanish is the nation's most common non-English language. Still, the modest gains highlight persistent disparities, particularly in leadership, and reinforce the urgent need for structural change to address the all-too-common experience of people of color being 'the only' or 'few' among colleagues. By 2045, more than 50% of the U.S. population will be people of color, a demographic that has driven 100% of the U.S. population growth.
Strategy and the Perils of Implementation.
What is strategy? Strategy is Future Competitive Advantage. By Rishad Tobaccowala
Influence and Content: How Brands Can Tap into Passion and Relevance
If you're an advertiser and you think you can still treat earned media, influence, and content as separate areas, you haven't been paying attention. Literally.
DEI and Multicultural Marketing: Where Do We Go From Here?
We live in serious times. DEI programs are being gutted. At Harvard, DEI offices have been renamed, affinity celebrations canceled, and visible signs of inclusion quietly removed. In Florida and Texas, public universities have been ordered to dismantle equity programs. Teachers are being monitored for uttering words like identity. Libraries are pulling books. And in state after state, lawmakers aren’t just targeting trans rights—they’re erasing the existence of LGBTQ+ families like mine. By David Morse - Chief Insights Officer, New American Dimensions
Language Out, Culture In: Reframing Multicultural Marketing [PODCAST]
In this episode of The New Mainstream podcast, Randy Gudiel, SVP, Media Director at Orci, shares valuable insights on why consistency, cultural authenticity, and sustained investment are now essential for brands that want to thrive in an increasingly diverse marketplace.
Innovations in Pharmaceutical Marketing
"The desire to take medicine," Sir William Osler maintained, "is perhaps the greatest feature which distinguishes man from the animals." The Canadian physician was writing in the early twentieth century, but the words still carry a ring of truth, as few abilities have allowed humanity to achieve the pitch of civilization we currently enjoy like the capacity to find the cures for our maladies. Our species has grown so proficient at the practice that it has raised a whole industry around it — one which innovates at a breakneck pace, combatting the cruelest illnesses and extending lifespans ever further.
Financial Structure and Metrics for Agencies: Evolving with Size
I’ve been working with creative agencies for over a decade, and it’s pretty cool to see the patterns of how these creative businesses evolve as they get larger. In fact, the financial structure of an agency has to evolve as you grow, or you’ll hit a wall. Call it a growth ceiling or a scaling plateau, but if you don’t plan for it the org will bog down and stop working. In this article, we’ll go over the outworking of what the financial metrics look like for agencies at different sizes, and how to work around these various sizes so you don’t slow down your growth. By Jason M Blumer - CPA, CEO of Blumer & Associates, CPAs
