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𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 “𝗜𝗻𝘃𝗲𝗿𝘀𝗲-𝗗𝗼𝘂𝗯𝗹𝗲-𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆” 𝗥𝘂𝗹𝗲 𝘁𝗵𝗮𝘁 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝗟𝗮𝗿𝗴𝗲 𝗕𝗿𝗮𝗻𝗱𝘀
Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there's another sort of "inverse" Double Jeopardy rule that negatively impacts larger brands over small brands that's never been explicitly discussed before.
The State of US Feminism in 2025
What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress are shaped by significant generational, cultural, and racial differences. While the term “feminist” remains contentious, its ideals are supported by a vast majority of women.
UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of Miami won Silver and University of Texas-Austin (UTNY Program) won Bronze.
Growth in 2025 & beyond ……
As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture - and by that I mean all segments, including White Non-Hispanic, Hispanic, Black, Asian, LGBTQ, MENA and others, is important to all segments. In fact, 55% of consumers believe it's very or extremely important for brands to authentically reflect and and every consumer in their advertising. This means that 5x more consumers are likely to purchase from a brand that authentically reflects each and every consumer, than those less likely to do so. Cultural inclusivity drives both long and short term growth. By Lisette ArsuagaLisette Arsuaga - Co-President, Co-CEO DMI Consulting, Co-Founder at Alliance for Inclusive and Multicultural Marketing
How Americans View Journalists in the Digital Age [REPORT]
As Americans navigate an often-overwhelming stream of news online – some of it coming from nontraditional news providers – what it means to be a journalist has become increasingly open to interpretation.
When Culture and Marketing Explode: Selena Gomez launches Beauty product inspired by Tajín
In its unstoppable penetration of the U.S. and global markets, Tajín, the iconic Mexican seasoning, has now been chosen by world mega-star phenomenon, Selena Gomez, who has launched a Tajín-inspired beauty product under her Rare Beauty cosmetic brand, founded by the 33-year-old actress, singer, songwriter, producer and billionaire businesswoman who has amassed 477 million social media followers.
After GOP Gains, Democrats Reinvesting in Spanish Radio
Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings... By Andrew Tindall
Claudia Garcia Stone passes …….
Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and KLTN FM for over thirteen years from 1981 to 1994, where she met, fell in love with, and married her husband, Gary Stone.
