Top News
Six Conclusions About In-House Agencies
Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. By Bill Duggan
‘Trends have lost all meaning’
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit's head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track.
ESTRELLATV wins two 2023 Telly Awards for `TENGO TALENTO, MUCHO TALENTO’
EstrellaTV won two 2023 Bronze Telly Awards for its award-winning entertainment talent competition series, Tengo Talento, Mucho Talento (Season 26) in the categories of Television Series, Reality, and Television Series, Cultural. The Telly Awards are the world’s largest honor for video and television across all screens.
BETTY EN NY returns to Telemundo
Telemundo announced the return of one of the most beloved characters on Hispanic television with a new airing of Betty en NY beginning this coming Monday, June 5th at 9pm/8c.
Consumer Spending Remains Strong [REPORT]
In this report, which measures inflation’s impact on consumer spending through February 2023, we dig into which categories drove spending growth and which ones lagged and how discretionary spending performed overall. Hint: you might be surprised.
Latest 2023 dentsu ad spend re-forecast shows: Digital reaches maturity in the marketing mix [REPORT]
Advertising investment is forecast to grow by 3.3% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report. Overall, an anticipated US$727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.
Nearly a Third Reporting Two or More Races Were Under 18 in 2020
The nation’s Multiracial population was the youngest of any race group, according to recently released 2020 Census demographic data.
What Do CFOs Want from CMOs?
There's a growing urgency for marketing leaders to learn how to speak the language of finance
Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.
The New Latino Consumer: The impact of Afro-Latinos in the Hispanic/Latino consumer market
As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both. When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many “new” Latinos in the market. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University
