Top News
As media options proliferate, quality audience data is the key to delivering marketing impact
By 2025, experts believe the world will be rife with about 175 zettabytes of data. It would take 1.8 billion years to download that much data with an average internet connection. For marketers, this much data could pose a challenge, seeing as how their task is identifying who, out of the 8 billion people1 on the planet, is generating the data that best represents their target audience.
4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times
For marketers and advertisers facing tightening budgets, advertising campaigns and strategies are being evaluated closely and scrutinized to determine which spending should stay and which needs to go. This evaluation leans heavily on reviewing data, specifically return on ad spends (ROAS), and determining the best way to avoid deep cuts while keeping advertising campaigns active.
Quality of Spanish-Language and International TV Content is Key
The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. When considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half having access to each.
Entre Mujeres LIVE! Launches in Miami, Connecting Latinas Beyond Social Media
Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m.
Pat Costa inducted into Massachusetts Broadcasters Hall of Fame
Local radio station owner Pat Costa is one of six broadcasters to be inducted into the Massachusetts Broadcasters Hall of Fame. Costa, of Rye Beach, New Hampshire, is the new owner of former WEZS now WHNM 103.3 The Moose ,licensed to Laconia New Hampshire.
Immigrant Archive Project – Eduardo Caballero [FULL INTERVIEW]
Eduardo Caballero is a pioneer in the Hispanic TV, Radio and Advertising industry. He's been a friend and mentor to me and countless others who have followed in his footsteps. Tony Hernández Filmmaker and Founder of the Immigrant Archive Project (IAP) interviewed Eduardo about his life, career and aspirations. ENJOY.
Adios, Eduardo
Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic Market and had helped potentiate its growth with a pioneering spirit and the keen eye of a true visionary. by Daisy Expósito-Ulla
A Tribute to Eduardo Caballero
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero.
THE 24TH ANNUAL LATIN GRAMMY AWARDS to be held in Sevilla
The Latin Recording Academy® announced that, for the first time in the history of the organization, the 24th Annual Latin GRAMMY Awards® will be held at the Conference and Exhibition Centre (FIBES), in Sevilla, Spain.
Canela Media announces Canela Connect
Canela Media announced its plans for the coming year at the 2023 IAB NewFronts which included the roll out of Canela Connect, a proprietary data solution for advertisers, and the evolution of Canela Studios’ content strategy, that will include over 2,000 hours of original content for 2023-24.
