Top News
Realities of Latino Representation in TV & Film: New LDC Report Unveiled [REPORT]
The Latino Donor Collaborative (LDC) released the 2022 Full-Year LDC Latinos in Media Report©, an update to LDC’s 2022 Latinos in Media Report in partnership with Nielsen.
Understanding audiences is critical in effective cross-media strategies
Compared with the year before, global marketers entered 2023 with a sense of uncertainty that made it difficult to plan for the year ahead. With just under 70% of the marketers surveyed for Nielsen’s 2023 Annual Market Report citing the economy as a roadblock to formalizing their 2023 media strategies, many developed contingency plans in case they need to pivot.
A CMO tip: streamline the to-do list to get more done
There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more than their organizations have the capacity to deliver well.
Horizon Media Names Nicky Lorenzo SVP, Executive Creative Director of 305 Worldwide
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. Named Best Small Agency of the Year in the 2023 Muse Awards, 305 Worldwide builds engaging experiences and empowers brands to harness the power and influence of culture on consumers and communities.
Creating Personalized Marketing Experiences with Multicultural Data
As digital marketing continues to evolve, creating personalized marketing experiences for consumers has become critical to successful marketing strategy. In the past, marketers relied on tools like third-party cookies to personalize the customer journey. But with cookies going away in 2024, it’s more important than ever to collect zero-party data to create those personalized marketing experiences while respecting consumer privacy.
How a coding error provided a rare glimpse into Latino identity among Brazilians in the U.S.
Many Brazilians say they are Latino, but the exact number has long been a mystery because surveys rarely explore this question. An error in how the U.S. Census Bureau processed data from a recent national survey provided a rare window into how Brazilians living in the United States view their identity.
Sales and Marketing Leaders seek better COLLABORATION
Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of their revenue mandate. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey, according to a new Chief Marketing Officer (CMO) Council report, produced in partnership with KPMG LLP.
Brands Play Catch-up This Summer
Chips Ahoy! is celebrating its 60th anniversary with a birthday party this summer aboard a Miami yacht and a series of new products and prizes for consumers. As the COVID-19 pandemic recedes in the rearview mirror, Americans are ready to get back to their usual summer pastimes. Courtesy of Mondelēz International Inc.
Shakira to receive Latin Woman of The Year Award
Telemundo announced that Grammy Award-winning singer and songwriter Shakira will be honored with the 2023 Woman of the Year Award at Billboard Mujeres Latinas en la Música. Hosted by Ivy Queen and Jacqueline Bracamontes, the first-ever Latin Women in Music event will take place at Watsco Center in Miami, FL, to be taped on Saturday, May 6, 2023 and air on Sunday, May 7, 2023 at 9 PM/8 CT on Telemundo and Universo. The show will also stream simultaneously on the Telemundo app and on Peacock.
ESTRELLATV unveils New Programming Line Up
EstrellaTV has announced the following changes to the Monday through Friday national program schedule, beginning Monday, April 24.
