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Gisela Girard
With a Bachelor's of Arts and Political Science, and a Master of Arts and Urban Studies, Gisela Girard started as a researcher conducting commercial real estate feasibility studies, and, with her own company, she marketed international properties in the U.S.A., Mexico and Argentina. But in 1999, her strategic mind guided her in a new direction. Along with her husband Al Aguilar (a former founding partner of pioneering giant Sosa, Bromley,Aguilar & Associates), they embarked on a joint entrepreneurial journey and founded Creative Civilization--An Aguilar/Girard Agency.
Carmen Sepúlveda
Carmen Sepúlveda was born a changemaker in the PR and Communications field and is a natural and gifted communicator. For her, driving change is not just a role, it’s a purpose she has delivered on throughout her entire 30+ year career. This is particularly true as it pertains to reaching and including diverse and multicultural communities through PR. She has dedicated her career to advocating for multicultural communities and building bridges between the brands she represents and communities they serve. Additionally, she has championed and helped advance the work of ethnic media to promote a diverse media landscape, not only by ensuring they are included in pitches so they can break the stories for the communities they serve but also by encouraging her clients/employers to support trade organizations, such as the National Association of Hispanic Journalist and National Association of Black Journalists, that nurture and promote ethnic journalists and producers.
Conill named Cultural AOR for Burger King U.S.
Burger King U.S. announced that strategic communications firm ICR and cultural and brand partnership marketing agency Conill have been tapped to join the brand’s growing list of world-class agency partners.
The War on “Woke” and the Future of Multicultural Marketing
In June 2020, The ANA and its diversity initiative, the Alliance for Inclusive & Multicultural Marketing (AIMM), acknowledged the limited progress made in all aspects of DEI. In a letter to its board of directors and members, the organization pledged to do everything it could “to end systemic racism and achieve equality and justice” in the marketing and advertising industries. By David Morse - New American Dimensions
Ingrid Otero-Smart
Ingrid Otero-Smart has become a powerhouse in Hispanic and Multicultural marketing and advertising; one that has nurtured many current and future leaders in our industry. She started her advertising journey at McCann Erickson in her native Puerto Rico, and in 1987, she joined Mendoza Dillon & Asociados. She worked at MD&A for 18 years, leaving as President /COO in 2005 before heading to Anita Santiago Advertising, where she was President until 2008. For the last 15 years, she has served as the President/CEO of Casanova//McCann, where she brought a renewed sense of vitality and creativity to the agency; one that has established a multi-year winning growth trend. In 2020, Ingrid acquired the majority stake in Casanova from IPG, becoming a McCann affiliate and making Casanova a certified female-owned and minority-owned enterprise.
How to Make Retail Brand Campaigns Work Harder in a Tight Market
According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can't get the reach or impact that they might feel they need.
Ad-Filtering Users, How They Accept Some Advertising and Reward Those Advertisers with Better Recall, Positive Brand Associations [REPORT]
If two assumptions can be made about advertising, consumers are attempting to filter out intrusive ads, while advertisers are striving to capture their attention. These opposing behaviors actually create a better environment for advertisers and media agencies, with notable improvements in recall and positive brand associations, according to new research by MAGNA’s Media Trials unit and the ad-filtering technology company, eyeo, titled, Reaching & Influencing Ad-Filtering Users.
Millie Carrasquillo
Since starting her career, Millie Carrasquillo has been an enthusiastic innovator and driving force in the area of Hispanic consumer research and media measurement. At a time when the required tools and technologies did not exist, Millie was committed to creating methodologies and designing studies to more accurately reflect Hispanic consumer attitudes, behaviors and media consumption to inform our marketing strategies and media investments.
TAJÍN & Bud Light introduce Bud Light Chelada TAJÍN Chile Limón [VIDEO]
Some things are just better together, the perfect pairing. Two of the most beloved brands come together to create the new Bud Light Chelada Tajín Chile Limón.
Telemundo Stations bring local news to Samsung TV Plus
Samsung TV Plus users can access premium local Spanish-language breaking news coverage and original content from Telemundo stations 24/7 by streaming the stations’ regional free ad-supported TV (FAST) channels. The first two channels to launch today include “Noticias Telemundo California” and “Noticias Telemundo Florida,” with two more channels – “Noticias Telemundo Noreste” and “Noticias Telemundo Texas” – expected to launch in April.
