Top News
Most States Had Lower Official Poverty Rates in 2019-2021 Than a Decade Earlier
Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month.
ESTRELLATV premiere`LA ISLA’ on February 27 at 7 P.M./6 P.M. CT
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere the reality competition series, La Isla, on Monday, February 27. Hosted by Alejandro Lukini, La Isla features 18 contestants divided into three groups (Famosos, Celebridades and Desconocidos) of players competing against each other in physical and mental challenges. The one-hour series will air Monday through Friday at 7 p.m./6 p.m. CT on the network. La Isla is produced by content partner TV Azteca in Mexico.
Has Strategic Planning changed for agencies? [WHITE PAPER]
In 1974, JWT London published a white paper regarding the essence of Strategic Planning, In the light that the upcoming 2023 Hispanic Marketing Council Strategic Planning competition is asking for entries. We have included access to the 1974 JWT London paper.
THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS
The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity.
Can Marketing Experimentation Become Your Superpower?
A unified, companywide approach to experimentation can generate sustained business growth.
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
Republica Havas promotes Managing Directors
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.
The 2030 Forecast [REPORT]
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast into a fool’s errand.
Why is Everyone Talking about Zero-party Data?
Zero-party data refers to information that a company collects from customers through voluntary and explicit means, such as surveys, sign-up forms, or preferences centers. This type of data is particularly valuable for brands as it is provided by the customers themselves, making it more accurate and reliable than third-party data.
TelevisaUnivision appoints Jennifer Rogers as EVP for Consumer and Corporate Marketing of U.S. Networks
TelevisaUnivision has appointed Jennifer Rogers as Executive Vice President for Consumer and Corporate Marketing of U.S. Networks. Based in Miami, she will report directly to Ignacio “Nacho” Meyer, President of U.S. Networks. Rogers will oversee the strategic development, creation, production, and execution of all corporate and consumer campaigns for the company’s U.S. Television Networks.
