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AIDA LEVITAN
Today, we’re excited to share the story of another incredible and highly accomplished Latina: Aida Levitán. In 2017, she became the first and only Cuban-American female board chair for a U.S. commercial community bank. Now that’s impressive, but there’s more. Just 4 years later, she took U.S. Century Bank public! As a result of her service and this accomplishment, in 2022 Forbes selected Aida as one of their “50 over 50,” a list of top female business leaders, entrepreneurs and financiers, curated in collaboration with Mika Brzezinski from MSNBC’s Morning Joe.
Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN
Warner Bros. Discovery U.S. Hispanic announced its latest content partnership with GroupM and COCINA Media, a multicultural owned-and-operated content and digital media company, to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States.
Tajín Launches New Campaign to Promote Its Mild Hot Sauce and Chamoy Sauce
Tajín International Corp, the company behind the popular Tajín Clásico Seasoning, has recently launched a new campaign to promote its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce. As the number one chili lime seasoning in both the U.S. and Mexico, Tajín is looking to expand its presence and showcase the distinct flavor profile of its sauces.
Successful Marketing Spend Management: It Takes a Village
More than one hundred years have passed since Mr. Wanamaker shared this perspective on his firm's advertising investment and his words are as true today as they were when he uttered them in 1919. One could rightly argue that the accelerating rate of change, the dizzying array of message delivery choices, advances in technology, the growth in ad fraud, and an increase in regulatory oversight have only further complicated the challenge of optimizing marketing and advertising spend.
In the Race to Standardize TV Measurement, Data Is the Only Safe Harbor
The advertising industry is under a microscope. With the economic uncertainty facing the industry, every ad dollar counts. Marketers are facing the challenge of having to prove that each dollar spent is getting a return and that campaigns are performing to their maximum potential.
EstrellaTV’s ‘TENGO TALENTO, MUCHO TALENTO’ returns on MONDAY, APRIL 17 AT 9 P.M./8 P.M. CT
Season 27 to air Monday-Thursday; Record Number of Contestants Audition to be part of Season 27; Over 20 cities hosted In-Person Auditions, in addition to Virtual Auditions
What Is TV? [REPORT]
Today, in 2023, what is TV? And, from that answer, what are the implications for marketers? The Video Advertising Bureau (VAB)'s newly released report, What Is TV? A Modern Look At How Consumers Define TV, gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the impact—and opportunities—for marketers.
Media 100 revealed – the world’s most awarded campaigns and companies for media excellence
Compiled by WARC, the international marketing insights company, the annual Media 100 Ranking is produced by combining the results of the industry’s most important global and regional media award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board.
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
In 2018, AM/FM radio’s 18-49 average audience was 63% the size of live and time-shifted TV. Things have changed quickly. According to Nielsen’s Q3 2022 Total Audience Report, AM/FM radio’s persons 18-49 average audience is now +3% greater than television. By Pierre Bouvard - Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group.
