Top News
Dr. Aliza Lifshitz, renowned physician, communicator, and founder of Vida y Salud, passes away
Dr. Aliza Lifshitz passed away on Saturday, November 5, 2022, in Los Angeles, California.
The Marketer’s Toolkit 2023 – Global Trends [REPORT]
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report.
DIVERSITY AT ALL-TIME HIGH AMONG ANA MEMBERS [REPORT]
The study, “A Diversity Report for the Advertising/Marketing Industry,” was conducted by the ANA and it’s Alliance for Inclusive and Multicultural Marketing (AIMM). It also revealed that the marketing industry continues to skew largely female, including top marketing industry executives.
Disability Inclusion: Are Your Online Surveys Accessible?
In this episode of The New Mainstream podcast, Timothy Cornelius, founder of P3 Technology, discusses the importance of accessibility in online research and ways researchers can promote disability inclusion in online panels.
Continued Hesitancy for Clinical Trial Participation Among Minorities
Sensis completed its first survey on diversity in medical research and found minorities grossly underrepresented in clinical trials. Even though the FDA will require 15% diversity in federal drug trials for approval, African Americans and Hispanics are the least likely to take part according to research conducted by Sensis.
How can brands navigate today’s challenging times?
The pandemic is subsiding, but as people worldwide face renewed challenges how should brands respond to their evolving needs and behaviors? Discover six key implications for brands.
Fall 2022 Fortune/Deloitte CEO Survey [REPORT]
Once again CEOs offer a contrarian view by remaining moderately optimistic about their company outlook
Havas Media Group North America launches Multicultural Media Practice
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S.
Asians Not Impressed with Brand Marketing/Advertising Outreach
Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45%) and Latinx (44%) counterparts to feel this way.
ANA ANNOUNCES 2022 MULTICULTURAL EXCELLENCE AWARD WINNERS
The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.”
