Top News
TelevisaUnivision announces partnership with Liga MX to Bring Official Commercial Rights to Market in he U.S.
TelevisaUnivision announced a partnership with Liga MX in which it will exclusively bring the Mexican soccer league’s commercial rights to market in the United States. Through this partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s massive fan base through IP-driven media, experiential, retail activations and more.
Hispanics’ Love for Fintech Grows — Do Traditional Banks Stand a Chance?
Fintech is on fire and Hispanics, are adding fuel to the flame, according to the latest research report by Plaid (Fintech Effect 2021). The report showcases how the pandemic has accelerated fintech adoption, growing from 58% usage in 2020 to 88% usage in 2021. That’s a 52% increase in one year! By Karla Fernandez Parker - Advertising Executive, Senior Leadership, and Multicultural Marketer
Americans now spend more time audio on mobile phone than radio receivers
The devices we choose for listening are inextricably linked to the types of audio we consume, and America’s listening has shifted to mobile phones, a trend that we have been observing for years. Our latest Infinite Dial study shows that 88% of Americans age 16+ own a mobile phone, and as the availability of audio apps and podcast apps has increased, so has consumption on a mobile phone.
2021 Hispanic Market Thought Leaders available for FREE DOWNLOAD
HispanicAd presents our 8th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. The 2020 US Census is our main research tool in demonstrating once again the importance, vibrancy and influence our Hispanic Consumers have in todays marketplace. We will be publishing the 2022 edition on November 7, 2022.
Streaming’s “Golden Age” Is Fading Due to Inflation [REPORT]
Rising fees and inflation are testing consumer loyalty to streaming services
PEACOCK to stream FIFA World Cup 2022 in Spanish
Telemundo Deportes’ Complete Spanish-Language Coverage of All 64 World Cup Matches to Simulstream LIVE on Peacock; Peacock is the Only Direct-to-Consumer Streaming Service with Live Coverage of Every Match
TelevisaUnivision and Globo announce Strategic Alliance for Distribution and Co-Production of Fictional Content
TelevisaUnivision and Globo have announced a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre.
Amplifying Black voices in media [REPORT]
Black buying power in the U.S. is estimated to grow to $1.98 trillion by 20251. And while most brands acknowledge that Black consumers are critical to their growth and cultural relevance, earning Black consumers’ business can prove challenging as Black people around the world become more discerning of how, where and when brands are targeting them.
2023 Media Budgets [REPORT]
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.
Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display
IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.
