Top News
Advancing Latino Health Equity Through Community Health Workers [PODCAST]
In this episode of The New Mainstream podcast, Mariza Hardin, Co-Founder, Head of Strategy and Operations, and Erik Cardenas, Co-Founder, CEO of Zócalo Health, share the importance of promotoras (community health workers) in improving health care outcomes for Latino communities.
Canela Media to premiere “Mi Vida”
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.
Telemundo expands INSPIRANDO A AMÉRICA
Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community.
VME TV added to Charter Communications carriage
Vme TV announced that it is broadening its distribution after reaching an agreement with Charter Communications for carriage on its Spectrum Mi Plan Latino and Latino View video packages.
DEI Shouldn’t Just Be a Black Thing… They Just Do It Better
It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI at Edelman. The piece in PR Daily titled "No, you are not ‘over-indexing on Black" is a well written argument as to why organizations must challenge their pre-conceived notions on their DEI efforts in regard to the Black community. She frames and supports her argument with solid facts from the vantage point of “what it means to be employed while Black, to what it means to be represented in marketing while Black” kudos to her. Gene’s point was that the piece should have been more inclusive as opposed to Black focused. I believed that was entirely Ms. Barger’s prerogative. But the omission did leave me wondering why when DEI comes up, it always seems to be in reference to the Black community. By Pedro de Cordoba is a multicultural marketing and sales consultant.
Diverse Faces Are Not The Same As Diverse Voices
By Rishad Tobaccowala
All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent. By Rishad Tobaccowala
US Latino economy worth $2.8T
U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010.
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
Pop-Tarts Día de Muertos – Best Integrated Creative Campaign
Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign.
P&G and its Brands Launch Capitanes del Futuro,
To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders.
