Top News
EL FUEGO DEL DESTINO to premiere on Telemundo
Telemundo announced the premiere of El Fuego del Destino (Fire’s Destiny), starring Demet Evgar, Dilan Deniz Çiçek, Hazar Ergüçlü, and Zuhal Olcay slated for Tuesday, September 6 at 9pm/8C. In this empowering story, three women decide to take control of their lives after being on the verge of death, leaving their pasts behind to seek justice and discover true love.
Republica Havas Health launches
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
Most Teens Aspire to Own a Home Someday but Report Significant Financial and Homeownership Knowledge Gaps
A new survey by Junior Achievement USA and Fannie Mae shows most teens (88%) would like to own a home someday. The survey reflects that most teens (85%) believe "owning a home" is part of "the good life," compared to nearly as many adults (87%) based on Fannie Mae's Q4 2020 National Housing Survey®.
Parents Are Spending More on Back-to-School Shopping than Last Year
The new Debt.com poll that shows 45 percent of parents are spending at least $200 per child this year – compared to only 29 percent in 2021. And 27 percent will spend more than $300 per child.
Baby Boomers Nearly 9 Times Wealthier Than Millennials
Wealth is the value of assets owned minus the liabilities (debts) owed. As described in a previous report on household wealth in 2017, the new U.S. Census Bureau report and detailed tables on household wealth in 2019 show similarly wide variations across demographic and socioeconomic groups but also detail generational wealth differences for the first time.
Effects of “Recession” On Brand Loyalty
While the Unites States has not officially declared a ”recession,” nearly seventy percent (68%) of consumers believe a recession has already arrived, according to a new survey conducted by
Brand Keys, Inc., the New York-based brand loyalty and emotional engagement research consultancy. The current survey examined loyalty levels in 39 B2C and B2B categories.
Nielsen Receives Governmental Regulatory Approval For Proposed Transaction with Consortium of Private Investment Funds
Nielsen Holdings plc (NYSE: NLSN) announced it has received all necessary governmental regulatory approvals required to complete its previously announced proposed transaction with a consortium of private investment funds ("Consortium") led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P., together with institutional partners.
Cannes Lions 2022: The Attention Economy has landed
Sitting neatly at the intersection of media magic and creative success is the debate around attention, which was a topic du jour from day one. Advertisers are increasingly keen to create ads that capture and retain attention. Publishers want to show they have the environments that deliver high-quality attention. And Agencies want to place ads where they can generate the most attention for their clients’ money.
Timidity is limiting your ROI
From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got underway, with significant emphasis on select digital channels like social media, video and display ads.
NGL Collective and mitú merge
As part of the acquisition, NGL Collective ("NGL") is merging with GoDigital's mitú. The new entity will retain the name of NGL Collective.
