Top News
Most Companies Struggling to be Relevant to Their Customers [REPORT]
The vast majority (88%) of executives1 believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance, according to a new report from Accenture.
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem counter-intuitive, now is exactly when you should be investing in your top-of-funnel marketing.
Where People Move as Young Adults
Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University.
Global population projected to exceed 8 billion in 2022; half live in just seven countries
The world’s population will cross 8 billion in November, according to recently released projections from the United Nations. And more than half of all people live in just seven countries.
Univision to premiere “El Retador”
Univision’s “Domingos en Familia” (Family Sundays) is set to premiere for the first time in Spanish-language television in the U.S., the international hit reality “El Retador” (The Challenger) hosted by charismatic actress and comedian Consuelo Duval.
Blended viewing strategies mark a new chapter for the market [REPORT]
The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model.
The Evolution of the Digital World: Web 3.0, the Metaverse, and Cryptocurrencies Will Shape the Future of Marketing. African-Americans and Hispanics leading NFTs ownership.
Digital technologies are rapidly advancing, ushering us into a new era. The web transformed from an informative place into a social hub with e-commerce opportunities where products, services and details of our lives are shared, accommodating almost every lifestyle. With the support of robust technologies, a young Web 3.0 - the third generation of internet capabilities for websites and applications that promotes and enables more intelligent and connected spaces- is opening the doors towards new and immersive opportunities for consumers and businesses alike.
MundoNow Lands Industry Heavyweight Stephen Hobbs to Run New Latino Bilingual Podcast Network, Óyenos Audio
MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States.
Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics [REPORT]
MMA Global, the association devoted to architecting the future of marketing, released its annual State of Attribution Marketer Benchmark Report. For the first time since MMA Global released the survey results in 2016, over half of marketers (53%) are using multi-touch attribution (MTA) to track and optimize marketing performance. Adoption has risen steadily over the past six years, dipping slightly in 2021 and rebounding dramatically in 2022 with a nearly 33% increase.
