Top News
`LA ACADEMIA’ premiers live on EstrellaTV
EstrellaTV will premiere the 20th season of TV Azteca's influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on Saturday and Sunday nights from 9 p.m.-midnight ET/6 p.m.-9 p.m. PT. The series will be simulcast on EstrellaTV in the U.S. and Azteca Uno in Mexico, as well as on the EstrellaTV app and FAST channel.
Global ad market on track for 8% growth in 2022
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time will take place in the most advertising-intensive period of the year in the run-up to Christmas. Faced with this tough comparison, growth will slow to 5.4% in 2023, before the Summer Olympics and US presidential elections help boost it to 7.6% in 2024.
Internet Crushes Traditional Media: From Print to Digital
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store.
The inflation outlook
US inflation is at its highest point in nearly 40 years. Here are scenarios for how inflation might evolve in the next three years and actions your organization can take to be resilient in each.
Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends [REPORT]
Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022.
The InFOCUS Podcast: Stephanie Valencia – Latino Media Network [PODCAST]
Until June 3, she was known primarily as a social entrepreneur and a national leader at the nexus of politics, technology and leadership development. This includes her role as the co-founder of Equis Research, an organization that is working “to create a better understanding of the ‘Latinx’ electorate” and invests in innovative tactics and approaches to engage Latinx voters, using digital, tech and data tools.
Diverse voices on Spanish-language radio overdue, but Cuban exiles denounce sale of Radio Mambí
A change may be on the horizon for Miami’s well-known Spanish-language radio market. But Cuban exiles are already gearing up to fight back. A group of Latino investors last week offered $60 million to purchase Radio Mambí, one of Miami’s best-known so-called “Cuban radio” stations, among others across the country.
5WPR Announces Expansion of Multicultural Marketing and PR Division
5WPR announced the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses.
TelevisaUnivision sells Under Performing / Non Core radio station assets to Latino Media Network
Latino Media Network (LMN) announced the acquisition of certain radio stations that Televisa Univision had for sale for over a year, in their pursuit of shedding under performing or Non-Core assets in their radio division.
Your Digital Marketing Isn’t Reaching Hispanics
Since the dawn of digital, those of us in multicultural marketing have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic, only to be put in the ubiquitous bucket called “total market approach”. If you are one of these marketers let me point out a few observations of why it’s not working. By Karla Fernandez Parker
