Top News
About 6 million U.S. adults identify as Afro-Latino
Afro-Latino identity is a distinct one, with deep roots in colonial Latin America. As a result, it can often exist alongside a person’s Hispanic, racial or national origin identities. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. And though most Afro-Latinos identify as Hispanic or Latino, not all do so, according to new Pew Research Center estimates based on a survey of U.S. adults conducted from November 2019 to June 2020.
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on traditional mass reach channels to increase brand awareness. And just as we’ve seen in previous years, the marketers surveyed for Nielsen’s 2022 Annual Marketing Report say building brand awareness is their top objective for the year ahead. Similarly, their top business priority is new customer acquisition.
Moms & Media 2022 [REPORT]
77% work outside the home, up from 58% in 2021.Moms continue to embrace the hands-free assistance provided by voice tech for their on-the-go routines, as 50% now own a smart speaker. Moms who own smart speakers have an average of 2.8 in their households.
Telemundo announces ‘PEOPLE’S CHOICE LATIN MUSIC AWARDS’ to air in 2023
The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will celebrate all genres of Hispanic music, entertainment, style and pop culture, chosen entirely by the audience in the same spirit of the established brand.
As telework continues for many U.S. workers, no sign of widespread ‘Zoom fatigue’
As remote work continues for many Americans, more than half of workers who say their jobs can mainly be done from home say they often use online platforms to connect with co-workers (56%). Most of these workers say they are fine with the amount of time they spend on video calls, but about one-in-four say they are worn out by it, according to a January 2022 Pew Research Center survey.
Shopping Amid Inflation Adds to Consumer Stress
he latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer
With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas.
Canela Media launches Innovation Lab
Canela Media announced the appointment of global product leader Dr. Shampa Banerjee as its first ever Chief Product & Technology Officer (CPTO). Prior to joining Canela Media, Banerjee served as an Executive Vice President at ViacomCBS and the Chief Product Officer for Pluto TV. The announcement was made today by Isabel Rafferty, Canela Media founder and CEO, to whom Banerjee will report.
Las Vegas Review-Journal launches 7@7 En Español
The Las Vegas Review-Journal will debut “7@7 en español”, a multiplatform video news program that’s produced specifically for the Spanish-speaking audience in Southern Nevada.
Marketers can foster greater representation in media
Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out for a lack of on-screen representation. The numbers speak for themselves: women received 43% share of screen and 42% share of casting in U.S. television programming in 20211, with only 31% of measured shows having women represented at fair share. Worse, these metrics show little improvement from the year prior.
