Top News
Three questions to help set realistic marketing growth targets
In his recent article on Mumbrella, "The forgotten 'P' of marketing," Ryan France references the 'spiral of doom.' As he notes, the spiral will be hauntingly familiar to many marketers. But if the spiral of doom ultimately leads to bankruptcy, what might lead to the spiral of success? By Nigel Hollis
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping
Attention measurement is a new trend sweeping through media circles. The Advertising Research Foundation defines advertising attentiveness as “the degree to which those exposed to the advertising are focused on it.”
OOH delivers audience ROI of Most Major Media Channels
In their latest review of major media CPMs, Solomon Partners, a leading financial advisory firm, found that out of home ad buys provide significantly more value in terms of reach versus television, radio, and print, as well as most online advertising.
For Colorectal Cancer Awareness Month, BeautifulBeast lends a hand
In recognition of Colorectal Cancer Awareness Month, Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the #MissionToUranus campaign.
The US Hispanic Young Lions 2022 Competition announces Judges
The Meta team briefed the creatives teams, who partnered with Círculo Creativo USA, offering their support by sponsoring again this year’s competition in the search for the teams that will represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.
A Growing Hunger: Hispanics & Plant-Based Foods
Food plays a defining role in multicultural consumers’ lives, and research shows that adopting a flexitarian lifestyle has become much more than a passing fad, especially for diverse communities in the United States.
4A’S announces organizational changes to address evolving agency talent needs
The American Association of Advertising Agencies (4A's) announced a new name, expanded focus and organizational changes of their Talent, Equity and Inclusion practice to address the changing needs and future of talent for agency members.
Collage Group launches Parents & Kids Research Program
This new consumer research offering, created with input from nearly a dozen leading Collage Group member brands, is designed to cover the insights brands need to engage and activate parents and kids across race and ethnicity.
Comcast Advertising and VideoAmp Announce Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution
Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement.
Fans are changing the game [REPORT]
Change is certainly nothing new, but its impact is seldom as sizable—or accelerated—as what the world has experienced over the past two years. For the sports industry, the return of fans at live events midway through 2021 was cheered by all, yet life has evolved too much during the pandemic for the sports industry to simply snap back to a mirror image of its pre-COVID self.
