Top News
ANA’s AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers
Despite big commitments, many brands are still missing the mark when it comes to cultural authenticity in their ads
With agency cost on the rise, how should advertisers respond?
Believe it not, advertisers have generally enjoyed a stable and relatively low cost for agency services for more than a decade. While it may not feel like it on a case-by-case basis, with many advertisers going to pitch to try and procure lower agency fees, the fact is that in many of the developed markets, agency salaries have remained relatively stable, often not even keeping up with cost-of-living inflation. But this situation is about to change.
Pringles shows fans there is only one way to LIVE in 2022 BIG GAME SPOT
The :30 spot – brought to life by the Grey Group and supported by the Captura Group to ensure representation of Pringles’ diverse consumer base through casting – will air at the end of the third quarter and be simultaneously broadcast on Telemundo.
Who’s Watching and Where Are They Buying Snacks?
The big game arrives this Sunday as the Los Angeles Rams and Cincinnati Bengals face off at SoFi Stadium in Inglewood, Calif. How many consumers say they will watch, what will they be tuning in for, what will they spend and where will they buy the foods they consume during the game?
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
Cynthia Cardona Elected as President of the Lilly Foundation
The Eli Lilly and Company Foundation, Inc. has elected Cynthia Cardona as its president. Additionally, Lilly has selected Cardona to serve as senior director of social impact for the company.
Kanal D presents “CONFLICTOS DE FAMILIA”
Kanal D Drama presents, exclusively and for the first time in the U.S., the family drama, ‘Conflictos de Familia’. The series will debut in the United States on the Kanal D Drama linear channel and app on February 22. A virtual premiere will be presented exclusively on Facebook on Saturday, February 19.
Spanish Broadcasting System prevails in Orlando & Tampa controversy & purchase from Cox Media Group
As reported by HispanicAd and Radio TV Business Report with support from the Hispanic Marketing Council, highlighted the inconsistency of how media companies need to divest themselves from certain Radio or TV properties due to Federal regulation, Spanish Broadcasting System has prevailed and will purchase WPYO-FM 95.3 in Maitland, Fla., serving the Orlando market, and WSUN-FM 97.1 in Holiday, Fla., serving metropolitan Tampa-St. Petersburg-Clearwater.
People en Español to stop publishing print edition
Dotdash which purchased Meredith publications late last year, announced that they will discontinue publishing the print edition People en Español, along with five other titles including Entertainment Weekly, InStyle, EatingWell, Health and Parents according to the Wall Street Journal.
Inflation and risk reduction: what brands can do [REPORT]
Brands need to respond to rising prices not simply by pivoting to “value”, but by considering how they reduce “risk” for consumers.
