Top News
In a breakthrough year for content, multicultural audiences crown ‘Cocomelon’ and ‘Moana’ among the most streamed titles ever
It’s this type of content that engaged audiences in 2021, as we take a deeper dive into Nielsen’s recently released Streaming Unwrapped 2021 data.
Nielsen Launches Diverse Media Equity Program [REPORT]
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned media reach and audience profiles.
Agency Lessons From the Rise of In-House Agencies & Consultancies
What can agencies learn from looking back at how in-house agencies and consultancies were perceived six years ago when they first started to dominate media headlines? A lot, actually. By Mark Duval / The Duval Partnership
Who’s laughing now? Let’s stop the decline of humor in advertising
Kantar’s AdReaction study showed that humor is the most powerful creative enhancer of receptivity. And it crosses the generations. Our Link ad testing database also shows that not only is it a great way to get a reaction, but it can make your advertising really stand out from the crowd. Humorous ads are more expressive (+27 point increase), more involving (+14) and more distinct (+11).
TelevisaUnivision Announces Univision Ad Sales Executive Appointments
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.
U.S. Hispanic population continued its geographic spread in the 2010s
The U.S. Hispanic population reached 62.1 million in 2020, an increase of 23% over the previous decade that outpaced the nation’s 7% overall population growth. At the county level, growth played out unevenly, which resulted in the continued geographic spread of Hispanics. Numerical growth of Hispanics was largest in counties that already had significant Hispanic populations, but the growth rate was largest in counties with smaller Hispanic populations, according to a Pew Research Center analysis of decennial census data from 1980 to 2020.
Hypercultural Latinx, The Next Generation of Growth
In this episode of The New Mainstream podcast, Ilse Calderon, discusses why the Hypercultural Latinx consumer represents the next generation of growth for emerging brands.
2022 National Latino Media Study
The National Association of Hispanic Publishers is fielding a study to help better understand Hispanic Readership of newspapers, magazines and online.
US audio ad spending, consumer audio use, consumer audio content spending set for record growth in 2021, amplified by new technology, consumer usage changes, and the growth of Hispanic voice
Spending on audio media ads and marketing in the United States, as well as consumer use of voice and consumer spending on audio media, are all on pace to achieve record growth in 2021, amplified by new technologies, changing consumer behavior and changing advertising budgets, according to new research.
RITZ Brand Launches First Hispanic-Lead Campaign to Celebrate and Spotlight the Diversity of the Community
RITZ Brand announced the launch of its first U.S. Hispanic specific campaign titled "Mixing Up Lo Nuestro," or "Mixing Up Our Thing." The campaign includes a television commercial (TVC), developed by The Martin Agency, and curated recipe content that celebrates the welcoming culture, family traditions, and diversity within the U.S. Hispanic community.
