Top News
Mental Health in the US Hispanic Creative Industry
Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire creation and production process. This causes intense stress that can threaten our mental health.
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity
Doing More With Less Isn’t A Strategy
Nearly all agencies and firms I come across who have downsized have charged their remaining teams with"doing more with less." They feel their better people can handle larger workloads with greater efficiency. That's probably true for a while, and perhaps it's sustainable if the work is heavily process-oriented and repetitive.
Noticias Telemundo announces New Leadership Team
Noticias Telemundo announced the appointment of its senior news leadership team under the news division’s new head, Patsy Loris. The announcement comes as the award-winning news organization expands its multiplatform news coverage delivering comprehensive news and information for the Hispanic community.
Beware the Streetlight Effect
The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, too much information. With increasingly rich data from a dizzying array of sources, marketers can now capture more information on customers and competitors than ever before and use that data to drive actionable insights.
“YES! to Census 2020” Campaign for City of Houston and Harris County Continues to Earn Accolades
The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign.
Video streaming: a complex and ever-evolving market [REPORT]
As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.
5 keys to a successful digital marketing transformation [REPORT]
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.
What Marketers Don’t Know About People With Disabilities
People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine.
Inflation Worries Hurt Consumer Confidence Among Hispanics [REPORT]
U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power.
