Top News

Brands and ad agencies must adapt — and quickly — to meet the changing demands of a restless workforce

Conversations around inclusion are on the rise in 2021 following an intense and unprecedented two years. Converging events like the Covid-19 pandemic; the murders of Breonna Taylor, George Floyd, and Ahmaud Arbery; hate crimes against Asian and Jewish communities; and stalled progress among working women are creating an awakening in many organizations. But is this reinvigorated conversation translating to results? What’s the actual impact?

Federico Valiente, previously Director of Marketing for Dallas based Pollo Campero has been named Director of Marketing at YUM Brands for Pizza Hut LAI.  Mr. Valiente was honored recently as one of HispanicAd’d 2021 Hispanic Market Thought Leaders.

Observations, insights, and benchmarks for the modern marketer

We explore consumer spending intentions across four categories for this holiday season, compared to previous seasons.

Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

Agencies are in the service business. But you wouldn’t know it by calling a dozen agencies. Many of them will let your call ring until it rolls over to a general mailbox. And once you leave a message in that abyss, who knows whatever happens to it after that? Maybe someone will get back to you in a couple of business days? What kind of first impression is that?  By Mark Duval – The Duval Partnership

The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.

We’re still experiencing change from the pandemic as new consumer behaviors ripple through multiple sectors, some that will be with us for a long time. And new technologies and economic trends have sprung up as a result.

Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.