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After a year like no other, consumer packaged goods (CPG) marketers face a hard question: how to power above-average growth in the next normal.

Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.

Gina Oliva-Pinto has been promoted to Vice President of Marketing for NBCUniversal Local, a division of NBCUniversal.

The digital era of industry change has emphasized the lowest price, automated tactics, and direct response metrics at the expense of strategy. Planning our media investments in order to maximize the outcomes we seek is a lost blend of science and art.

Did you know that nearly nine out of ten Hispanics stream their favorite shows and movies? This is a higher penetration than non-Hispanics.

An overreliance on outdated tracking methods could mean costly delays in a fast-paced market

A critical finding of the study is that misaligned content erodes the impact of hardworking ad creative that had proven strong performance in the standard content. In addition, the study found that brands need to be proactive about how to treat misaligned content to avoid diminishing the effectiveness of otherwise powerful ads.

Whether undertaking a new business outreach campaign within your agency or in partnership with a consultant, certain conditions must exist to realize success. So, how do you know when you have the necessary ingredients to execute a successful new business outreach campaign? And when should you hold off until your agency is in a better position to achieve results?  By Mark Duval / The Duval Partnership

Hispanics have been the country’s key indicators of consumer sentiment since the COVID-19 crisis began. But for too long, this group has been viewed as a single segment. Aside from being the largest racial or ethnic group in the U.S., Latinos are a diverse, intersectional group with different experiences, perspectives and expectations.

This is the seventh year of Women in the Workplace, the largest study of women in corporate America. This effort, conducted by McKinsey in partnership with LeanIn.Org, analyzes the representation of women in corporate America, provides an overview of HR policies and programs—including HR leaders’ sentiment on the most effective diversity, equity, and inclusion (DEI) practices—and explores the intersectional experiences of different groups of women at work.