News
Finding Ourselves – Inside the Cuban Heritage Collection
Some stories are not found. They find us. I’ve come to believe that over a lifetime spent listening—to others, and eventually, to my own. I arrived in the United States from Cuba as a child, part of a generation carried across uncertainty with little more than what our families could hold onto—memories, values, fragments of a life left behind. Like many who came in those years, we moved forward quickly. We built lives, careers, families. We adapted. By Tony Hernandez - The Immigrant Archive
Understanding the current moment in multicultural marketing. [PODCAST]
In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how multicultural marketing is evolving and what is shaping brand decision making today.
Big Dreams, Bigger Barriers: U.S. Hispanics More Optimistic About Future Despite More Debt
National Debt Relief released findings from a new survey conducted in partnership with Talker Research, revealing Hispanic Americans experience greater financial pressure than non-Hispanics, including higher rates of debt, greater debt-related stress and reduced access to financial education. Yet, they remain more optimistic about achieving the American Dream, underscoring a resilience that persists despite challenges.
Book Review: Who Owns Salsa? The Story They Keep Getting Wrong
How César Miguel Rondón’s The Book of Salsa rewrote New York’s music history, erasing the community that built it. A firsthand account from inside the salsa movement challenges decades of misinformation, reclaiming the story from those who got it wrong. By Aurora Flores Hostos
Marina Filippelli departs Orci …..
Marina Filippelli has announced her departure from Los Angeles ad agency based Orci, where she was the CEO.
Antonio Lucio named CMO of PayPal
PayPal Holdings, Inc. announced a strategic reorganization of its business and executive leadership team to accelerate execution of its long-term growth priorities, streamline decision-making, and drive innovation. Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer.
AI, drunk drivers and the “relaxed body theory”.
You might have heard the urban myth: drunk drivers tend to have a higher survival rate than sober ones in comparable accidents. Poetic injustice. It is sometimes deemed “the relaxed body theory”. By Gonzalo López Martí
Leagues Cup Unveils Cross-Border Brand Evolution by Latino-Led Content CO
Leagues Cup has unveiled a new cross-border brand evolution developed by Orlando-based Content CO in partnership with Monterrey-based agency Copa Entertainment - marking the latest milestone in a three-year collaboration rooted in data, cultural insight, and a product-driven approach to content.
Modelo brings the “Sabor” with Launch of First High-ABV Offering: Modelo Chelada Suprema
Modelo is unveiling its first high-ABV offering: Modelo Chelada Suprema. With a mix of Mexican beer and blended fruit flavors at 8% ABV – Modelo Chelada Suprema is brewed with the same quality and authenticity as all Modelo Cheladas, now with a higher ABV. Launching nationwide, Modelo Chelada Suprema is a bold new format created to set the tone for a night out.
The Advertising Industry Is Doing a Gilded Age Reenactment and Nobody Wants to Talk About It
A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. (Interesting, but long read)
The Dating Economy Is Rewiring Value—And Multicultural Consumers Are Leading the Shift
Dating has always reflected the broader economy. But what we’re seeing now is different. This isn’t just inflation showing up on a dinner bill—it’s a structural shift in how younger consumers assign value to relationships, experiences, and themselves. By Gabriela Alcántara-Diaz, founder and President, Semilla Multicultural, Inc.
Cielito Lindo: The Soundtrack of Mexican Greatness
There is a song that every Mexican knows by heart. Not because anyone taught it to us in school. Not because it plays on the radio every morning. We know it because it lives in us—passed down not through lessons, but through living. By Luis Miguel Messianu
Gasoline Costs and Affordability Pressures in California: Impacts on Latino Households
This brief highlights the gasoline spending and transportation patterns alongside housing cost burdens to understand how rising gas prices are intensifying affordability pressures across Latino households in California.
The Cultural Visibility Gap: Why Multicultural Content is Missing from AI Recommendations AI Search
Millions of consumers now ask AI what to buy, where to travel, how to manage their health, and who to trust. But here’s the question most brands haven’t asked yet: when multicultural consumers ask AI for guidance, does your brand show up at all? If it isn’t, the reason may not be AI bias—it’s that the content ecosystem AI learns from has a gap.
Bilingual, Bicultural, Biliterate ,,,,,,,,
I believe Bicultural, bilingual and biliterate individuals often develop a kind of elite adaptability, and honestly, we're not talking enough about this. By Cynthia Correa - Storyteller Meets Creative Strategist
Republica Havas reveals The Child behind ‘A MINOR CRIME’ for Amigos For Kids
Children who grow up without protection, guidance, or love are nine times more likely to become involved in criminal activity as adults. Nine times. Yet, as a society, we often treat crime as an endpoint rather than a symptom. We invest heavily in prisons, courts, and enforcement, and those systems matter. But far less attention is paid to what comes before: in the home, in the child, in the family that needs support.
Old School brought back to fix New School at TelevisaUnivision
The appointment of John Kozack as President of U.S. Advertising Sales and Marketing at TelevisaUnivision, succeeding Tim Natividad, reflects a strategic recalibration rather than a simple leadership change. After a period in which the company sought to accelerate its transition into a more digitally driven sales model—leveraging Natividad’s experience from TikTok—the organization appears to be reaffirming the value of deep institutional knowledge, client relationships, and operational execution in a complex, multi-platform media environment. Kozack’s return, following his brief tenure at Allen Media Group, signals confidence in a leader who understands both the economics of traditional media and the nuances of the U.S. Hispanic market, which remains one of the most influential and fastest-growing advertising segments in the industry.
They Built What the Broadcast Industry Said Was Impossible: Real Time First Party Data for Every Tower on the Planet.
CACO Bridge Tech, LLC announces the launch of CACO Bridge, a patent pending real time middleware platform purpose built for the broadcast industry. CACO Bridge is the first bidirectional middleware layer for broadcast, creating a real time data loop between the listener, a localized AI interface, and the station’s broadcast operations.
Republica Havas names Federico Hauri as Executive Creative Director
Republica Havas in Miami has named Federico Hauri as Executive Creative Director. The appointment reflects a new chapter in creative leadership as the agency, founded by Jorge A. Plasencia and Luis Casamayor, approaches its 20th anniversary and continues to expand its capabilities, deepen its presence across the U.S. and beyond, and deliver the kind of culturally intelligent, internationally minded creativity today’s leading brands demand.
