The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.

Show business has entered an unprecedented and exciting new era of engagement thanks to the ubiquity of social media and movie-loving Millennials. 

Most people know that a can of Pepsi or Coke sitting on a kitchen table in a movie or TV show is product placement, an oh-so-subtle advertisement without words or action. The item is there to be noticed, even unconsciously, which may lead to a purchase or trip to the refrigerator. Until recent years, these indirect advertisements have been fairly simple. The practice dates back to the 1930's.

Like any art form, movies are a mirror of our society. And as the U.S. continues to evolve into a minority-majority nation, studios are challenged to produce stories that reflect the changing faces of American moviegoers. By Hilary Dubin / Univision Insights

NBCU Telemundo Enterprises announced the launch of Telemundo Films, a new business unit under its Telemundo Studios operation that will develop, produce and market feature films in English and Spanish for the growing movie-going US Hispanic market.

The Marcus Corporation announced the appointment of Rolando B. Rodriguez as chairman, president and chief executive officer of Marcus Theatres.

Latin Hollywood Films will host the first Multicultural Television Sizzle Reel Upfronts, a series of industry events designed to spotlight independently-produced, cross-cultural programming for mainstream broadcast networks and advertisers in New York on Sept. 30th and LA on Oct. 13th.

So are Millennials the future of movie-going?  How often do Millennials go to the theater? What genres do they prefer? And how much do they spend on box office concessions? More interestingly Millennials are in a transitional phase of their life, so do they exhibit consistent behavior as a group?

Telemundo was awarded two Silver World Medals in the 2016 New York Festivals® International TV & Film Awards for the network’s promotional campaigns for its telenovelas “La Querida del Centauro” and “Bajo El Mismo Cielo” in the “Television – Entertainment Special Program” category.

One of the most influential Latino filmmakers is joining a powerful roster of CMOs, authors, entertainers, media executives and researchers who are at the forefront of change and innovation in their industries. AHAA: The Voice of Hispanic Marketing is excited to announce its latest keynote speaker at its Annual Conference at the Nobu Eden Roc in Miami: Roberto Orci, the billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films.

beIN Media Group has acquired the independent film and television company Miramax.

But will the power of the Star Wars and other “event movies” continue to lure Gen Z?

Ahead of entertainment’s most exclusive and glamorous night of the year, a new study demonstrates just how exclusive film and television can be when it comes to women, people of color and the LGBT community. The results reveal that the prequel to #OscarsSoWhite is #HollywoodSoWhite.

STRATA announced  it has partnered with National CineMedia (NCM), America's Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time. 

Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.

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