To some, Pablo Escobar was a ruthless criminal. To others, a generous community member. To Sebastian Marroquin, he was one thing above all others ˆ a father. Debuting MONDAY, OCT. 4 (9:00-10:30 p.m.

The past few years have been bruising for the movie industry. After more than a decade of growth, the DVD began stalling in 2007. For the first time in its history, the industry saw its primary revenue source shrink without a new format coming along to take its place in the driver’s seat.

The 2010 Los Angeles Latino Film Festival (LALIFF) and Cinelatino, the leading Spanish-language movie channel in the United States, proudly announced the winners of the "Cinelatino Audience Choice Awards" for Best Feature and Best Documentary at the close of the seven-day Festival, which took pla

Maximum TV, announced that it is adding full-length, critically acclaimed movies to its already vast content offering. The announcement signals its partnership with Venevision International Films.

The New York International Latino Film Festival (NYILFF) will open its 11th edition on Tuesday, July 27 with THE DRY LAND, starring America Ferrera and Wilmer Valderrama at the School of Visual Arts Theater (333 West 23rd Street between 8th and 9th Avenues).

From Thursday, August 19, to Wednesday, August 25, the heart of the entertainment world, Hollywood, rolls out the red carpet for the best Latino Cinema from around the globe at the 14th Los Angeles Latino International Film Festival (LALIFF) at the Mann Chinese 6 Cinemas.

Marketers around the world agree that it is important to get the full picture when evaluating online marketing success, but research from Chief Marketer, Collective and Datran Media indicates that marketers still consider the click-through their main form of measurement&mash;despite its flaws.

The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing.

The California Milk Processor Board (CMPB) - the creator of GOT MILK? and TOMA LECHE (Drink Milk) - will launch an integrated advertising campaign that will involve multiple media touch points as part of its 'More than Just Milk' (Mucho Mas Que Leche) campaign.

The New York International Latino Film Festival (NYILFF) returns for its 11th year bigger and better than ever, calling for submissions for the premier Latino film festival in the country. NYILFF also announces its "Watch Yourself" TV Commercial Contest, calling for script/storyline entries for the festival's 2010 commercial.

Marketers poured more money into branded content in 2009 than ever before, according to a study released today by the Custom Publishing Council (CPC).

Cinelatino has acquired exclusive rights to “Navidad S.A.” (Christmas, Inc.).

IFC Entertainment and Spanish Broadcasting System (SBS) announced a broad marketing partnership between IFC Films and Mega Films (the film division of SBS) for the release of FALLING AWAKE in January 2010.

Cinelatino celebrates its sixteenth anniversary on-air. Founded in 1993 by MVS Communications in Mexico City, Cinelatino launched in the United States in 1999 and now has nearly four million subscribers throughout the country, as well as more than three million in Mexico and Latin America.

Los Simuladores (The Pretenders), the television series produced by Sony Pictures Television (SPT), will premiere in the United States on November 15 exclusively on the nation's leading Spanish-language movie channel, Cinelatino.