Telemundo Communications Group, Inc. and Harriscope of Los Angeles, Inc. announced that they have entered into an agreement for Telemundo to acquire the independent Spanish-language television station KWHY- TV in Los Angeles from Harriscope for approximately $239 million.
Local TV news is notorious for using focus groups to do everything from testing promotional campaigns to selecting the most popular anchor person, but in a story about AIDS in the Hispanic community, Spanish-language Univision 41 in New York puts the focus group on the side of the angels.
To manager the image and operation of MTV Latin America, the company has promoted Cristian Jofre to the new role of Marketing VP. Before being promoted Mr. Jofre was a Creative Director for the network.
Hispanic Television Network, Inc. (HTVN) announced that James A. Ryffel, founder and Chairman of the Board of Directors will become Interim CEO of the company. Mr. Ryffel replaces Marco Camacho who served as CEO since February 2000.
Large companies increased their weekly online ad impressions from 30 million to 37 million during the fourth quarter of 2000 but the online advertising market is still dominated by small and mid-size companies who tend to be dot.coms, according to AdRelevance, a Jupiter Media Metrix.
Univision Communications announced the promotion of Lori Morley to Manager of National Sales and Marketing. Morley will be responsible for attracting new advertisers to Univision's owned and operated stations, Entravision and other Univision affiliates.